Toyota's Shipping Container Advent Marks Big Holiday Giveaways
Laura McQuarrie — December 17, 2014 — Autos
References: ToyotaWishmaker & marketingmag
As part of a holiday giveaway this year, the Ontario Toyota Dealers Association is granting wishes to Canadians through its Wishmaker campaign. For each day in December until Christmas Eve, the Ontario Toyota Dealers Wishmaker campaign sees one holiday wish fulfilled. Back in November, Ontarians were asked to submit nominations for individuals deserving of a special gift and now, these nominations are being sifted through to find the most deserving.
To mark this holiday giveaway, a 60' Wishmaker Holiday Calendar made up of shipping containers has been set up in Toronto's Liberty Village. Winners must travel to the calendar to receive their gifts, which have included laptops, trips to Disney World and dance shoes so far.
To mark this holiday giveaway, a 60' Wishmaker Holiday Calendar made up of shipping containers has been set up in Toronto's Liberty Village. Winners must travel to the calendar to receive their gifts, which have included laptops, trips to Disney World and dance shoes so far.
Trend Themes
1. Holiday Giveaway Campaigns - Toyota's Wishmaker campaign provides an opportunity for other businesses to create their own unique holiday gift and giveaway campaigns that engage with local communities.
2. Shipping Container Installations - Innovative companies can utilize shipping containers as an alternative material for temporary installations, pop-up shops, and advertising campaigns.
3. Personalized Gift-giving - Businesses can leverage customer data to create a personalized and unique gift-giving experience that boosts customer satisfaction and brand loyalty.
Industry Implications
1. Automotive - Companies in the automotive sector can offer similar holiday giveaway campaigns to promote brand awareness and build goodwill among consumers.
2. Retail - Retail organizations can host unique events similar to Toyota's Wishmaker campaign to encourage customer engagement and provide a memorable shopping experience.
3. Logistics - Logistics companies can explore new opportunities and markets with regard to the use of shipping containers in advertising campaigns and temporary installations.
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