Instagram Added Curated Holiday Collections to Its Platform
Daniel Johnson — November 22, 2019 — Social Media
References: instagram-press & mobilemarketer
Instagram has curated a number of different products and compiled them into holiday collections, comprised of some of the most popular items of the year. Additionally, users will be able to purchase items from holiday collections without leaving the Instagram app.
The curated products are all based around different hashtags on the platform that are related to consumer types. There is a hashtag for new parents, as well as partygoers, travelers, and more.
Instagram is an immensely popular platform and it appears to be leveraging this opportunity to offer consumers curated lists of popular products. Additionally, offering curated products based on popular items could entice consumers to make purchases on the platform.
Image Credit: Instagram
The curated products are all based around different hashtags on the platform that are related to consumer types. There is a hashtag for new parents, as well as partygoers, travelers, and more.
Instagram is an immensely popular platform and it appears to be leveraging this opportunity to offer consumers curated lists of popular products. Additionally, offering curated products based on popular items could entice consumers to make purchases on the platform.
Image Credit: Instagram
Trend Themes
1. Social Media Curated Shopping - Instagram's curated holiday collections offer a new way for consumers to shop through the platform.
2. Hashtag-based Product Curation - Using hashtags to curate products can lead to more personalized and targeted marketing opportunities.
3. In-app Purchasing - Offering in-app purchasing options can streamline the purchasing process and increase conversion rates.
Industry Implications
1. E-commerce - E-commerce platforms can benefit from mimicking Instagram's curated product lists.
2. Social Media - Other social media platforms can explore ways to integrate in-app purchasing options.
3. Marketing and Advertising - Using hashtags as a way to curate products can provide targeted marketing opportunities for brands.
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