Hockey and Vans Join Forces on the Authentic Hi Sneakers
Hockey and Vans work in collaboration on a new set of the Authentic Hi sneaker model by Andrew Allen. There are two new colorways that are introduced: the first one is a bright red and the second is a clean white option. Both iterations are constructed with elevated materials from the original models.
Each pair is made with classic canvas materials at the upper and features contrasting stitching as well. The underlay is made using Duracap technology and can withstand the terrain of a skateboard's griptape. New touches include the production method implemented that takes away any hot spots where friction or any head can build up over the time period that wearers are skating.
Image Credit: Vans
Each pair is made with classic canvas materials at the upper and features contrasting stitching as well. The underlay is made using Duracap technology and can withstand the terrain of a skateboard's griptape. New touches include the production method implemented that takes away any hot spots where friction or any head can build up over the time period that wearers are skating.
Image Credit: Vans
Trend Themes
1. Skateboarding Footwear Innovation - The use of elevated materials, such as Duracap technology, in skateboarding footwear presents an opportunity for companies to innovate and improve durability and performance.
2. Collaborative Sneaker Collections - Collaborations between different companies and industries, such as in the case of Hockey and Vans, can create unique and sought-after sneaker collections.
3. Customizable Skate Shoes - The production method used to eliminate hot spots in the Crisp Elevated Skateboarding Shoes presents an opportunity for companies to create customizable shoes that fit individual skaters' needs.
Industry Implications
1. Footwear - Companies in the footwear industry can benefit from incorporating innovative materials and technology in their skateboarding shoe offerings.
2. Sports Apparel - Collaborative efforts between different sectors of the sports apparel industry can generate new and popular product lines.
3. Skateboarding Equipment - Skateboarding equipment companies can explore opportunities for customizable and innovative footwear that caters to the needs of skaters.
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