Hitachi Biometric Vending Machine Requires Customers to Give It the Finger
Christina Butty — July 30, 2009 — Business
References: crunchgear & coolest-gadgets
Potentially coming to every corner of the globe are these Hitachi Biometric Vending Machines.
This machine requires no cash, the Hitachi Biometric Vending Machines simply uses finger vein biometric authentication systems. A customer just has to give the Hitachi Biometric Vending Machine the finger.
Well, the Hitachi Biometric Vending Machine scans the customer's finger and if the person is registered, the price of the soda or snack will be deducted from a chosen credit card.
Implications - Companies can attract potential buyers by offering technological enhancements to their already-established products. The desire to be a part of shifts and development in technology causes consumers to purchase items they were previously uninterested in. The convenience offered by coin-free vending machines offers customers a unique and practical buying experience.
This machine requires no cash, the Hitachi Biometric Vending Machines simply uses finger vein biometric authentication systems. A customer just has to give the Hitachi Biometric Vending Machine the finger.
Well, the Hitachi Biometric Vending Machine scans the customer's finger and if the person is registered, the price of the soda or snack will be deducted from a chosen credit card.
Implications - Companies can attract potential buyers by offering technological enhancements to their already-established products. The desire to be a part of shifts and development in technology causes consumers to purchase items they were previously uninterested in. The convenience offered by coin-free vending machines offers customers a unique and practical buying experience.
Trend Themes
1. Biometric Purchasing - The use of biometric authentication systems for purchasing items is becoming more prevalent, offering a convenient and secure option for customers.
2. Cashless Vending - Vending machines that do not require cash are becoming more popular, making purchasing items more convenient and efficient for customers.
3. Enhancing Technology - Companies can attract customers by introducing new technological features to their products, improving convenience and offering a unique buying experience.
Industry Implications
1. Vending Machine Industry - Biometric authentication and cashless payment options offer vending machine companies an opportunity to offer more convenience and security to customers.
2. Retail Industry - The use of biometric authentication and cashless payment options can be applied in retail stores to offer customers a more convenient and secure transaction experience.
3. Financial Services Industry - The development of biometric payment options presents an opportunity for financial services companies to offer more secure and efficient payment options to their customers.
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