Hiskit Targets the Best for Men Every Month
Christopher DeLuca — August 31, 2011 — Pop Culture
References: hiskit & springwise
Hiskit is a fantastic new monthly service that provides men with samples of interesting products out there on the market. Hiskit products span a range of categories, which include fragrances, underwear and shaving products.
Those interested in Hiskit simply need to sign up before the last day of the month and they will receive their package mid month. The Hiskit package is relatively inexpensive especially considering all the great stuff that you are likely to get.
Implications - Consumers are hesitant to send money on products that they have never tried before especially if they are expensive. A monthly service that offers a sample of the products is a great way to draw consumers in. Companies ought to use this as a template for their own future marketing initiatives.
Those interested in Hiskit simply need to sign up before the last day of the month and they will receive their package mid month. The Hiskit package is relatively inexpensive especially considering all the great stuff that you are likely to get.
Implications - Consumers are hesitant to send money on products that they have never tried before especially if they are expensive. A monthly service that offers a sample of the products is a great way to draw consumers in. Companies ought to use this as a template for their own future marketing initiatives.
Trend Themes
1. Subscription Sampling Services - Hiskit's monthly sampling service is a disruptive innovation opportunity for businesses to provide consumers with low-risk trial opportunities for their products.
2. Male-focused Monthly Packages - Hiskit's targeted monthly package service for men presents a disruptive innovation opportunity for businesses to create similar targeted and affordable packages for male consumers.
3. Cross-category Sampling Packages - Hiskit's monthly package service that includes a range of male-oriented products creates a disruptive innovation opportunity for businesses to offer cross-category sampling packages for consumers.
Industry Implications
1. Subscription Services - Subscription-based businesses can leverage the success of Hiskit's monthly sampling service by offering their own low-risk trial opportunities for consumers.
2. Male Grooming Products - Male grooming product companies can create their own targeted monthly packages similar to Hiskit's monthly sampling service, providing consumers with a convenient and affordable way to try new products.
3. Fragrance and Underwear Industries - Fragrance and underwear companies can collaborate to create packages similar to Hiskit's monthly sampling service, benefitting from cross-category exposure and increased brand awareness.
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