ROA Introduces Bright Footwear Colorways for the SS19 Season
References: slamjamsocialism & highsnobiety
Hiking label ROA introduces its Spring/Summer 2019 collection which boasts hiking footwear designs in six different styles. The range features the 'Vincent,' the 'Neal,' the 'Daiquiri,' the 'Daquiri Mid,' the 'Oblique,' and the 'Andreas.' All of the footwear designs are constructed from premium materials that highlight function and overall performance, developed to withstand unexpected weather conditions. The label also heavily focuses on fashionable approaches, highlighted by its collaborative work alongside brands such as Brain Dead, Slam Jam, and ALYX.
The main new update is the colorway options, accented by bright nuances influenced by 80s sportswear and clubwear of the 90s -- from mint greens to light pinks. The materials that make up the designs include mesh, kudu leather, and nylon blended -- sitting on top of a Vibram midsole and outsole.
The main new update is the colorway options, accented by bright nuances influenced by 80s sportswear and clubwear of the 90s -- from mint greens to light pinks. The materials that make up the designs include mesh, kudu leather, and nylon blended -- sitting on top of a Vibram midsole and outsole.
Trend Themes
1. Colorful Hiking Footwear - Expanding colorway options for hiking footwear create opportunities to tap into fashion-forward consumers and outdoor enthusiasts.
2. Premium Material Construction - Incorporating high-quality materials for hiking footwear allows for enhanced performance and durability, appealing to those who prioritize functionality.
3. Collaborative Fashion Partnerships - Partnering with fashion brands opens up avenues for creative collaborations and cross-promotion, attracting style-conscious consumers.
Industry Implications
1. Outdoor Recreation - The outdoor recreation industry can capitalize on the trend of colorful hiking footwear by offering unique and vibrant products that cater to adventurous individuals.
2. Fashion and Apparel - The fashion and apparel industry can seize the opportunity to expand their product lines and incorporate hiking footwear as a fashionable and functional addition.
3. Sportswear and Athletic Gear - Sportswear and athletic gear brands can explore partnerships with hiking labels to create sporty and stylish outdoor footwear, targeting the intersection of fashion and performance.
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