Macy's Revealed a Modest Fashion-Forward Clothing Line
Madison Mackay — February 7, 2018 — Fashion
Well-known retail store Macy's created a new modest, yet fashionable, hijab-friendly clothing line. In collaboration with the founder of Islamic fashion label 'Verona Collection' Lisa Vogl, Macy's developed a new line that features a variety of new styles that are all fashion-forward and modern. Identifying a lack of fashionable, yet demure clothing, the brands set out to bridge a gap in the fashion world.
The line includes dresses, hand-dyed hijabs, pants, jackets and blouses. This affordable line offers a variety of colors made with high-quality, comfortable materials. The brands aim to allow women the ability to express their personal identity in a way that will make them feel confident on the outside and inside. This hijab-friendly clothing line designed exclusively by women will be available online as of February 15th.
Image Credit: Macy's
The line includes dresses, hand-dyed hijabs, pants, jackets and blouses. This affordable line offers a variety of colors made with high-quality, comfortable materials. The brands aim to allow women the ability to express their personal identity in a way that will make them feel confident on the outside and inside. This hijab-friendly clothing line designed exclusively by women will be available online as of February 15th.
Image Credit: Macy's
Trend Themes
1. Hijab-friendly Clothing - Opportunity for brands to create stylish yet modest clothing options for hijab-wearing women in the fashion industry.
2. Modest Fashion - Emerging trend of fashion lines catering to women seeking clothing options that align with their religious and cultural beliefs.
3. Female-designed Clothing - Demand for clothing lines designed exclusively by women in order to provide a unique perspective and cater to diverse consumer needs.
Industry Implications
1. Fashion Retail - Fashion retailers can tap into the growing market of hijab-wearing women by offering trendy and modest clothing options.
2. Islamic Fashion - Opportunity for Islamic fashion labels to collaborate with mainstream brands to create inclusive and fashionable clothing lines.
3. Online Retail - Growing market for hijab-friendly clothing online, providing convenience and accessibility for women seeking modest fashion choices.
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