These Designs Celebrate Highs & Lows and Vans' 10th Anniversary
Riley von Niessen — September 12, 2016 — Fashion
Highs & Lows, a footwear retailer that's based in Australia, joined with Vans for a dual-branded selection of sneakers that was made to celebrate the 10th anniversary of its partnership.
With two variations available to them, consumers can find the Highs & Lows and Vans collaborative designs in either the 'Sk8-Hi' or the 'Old Skool.' Both feature sleek black and white colorways -- the former model marked by a pattern of repeating scales on the upper while the latter's is completely black, apart from the sole and stitches on the side that liken it to Vans.
This design also includes a silver zipper on the side, giving the simple sneakers a bit more flair. In order to further celebrate the Highs & Lows name, both models include its name on the bottom of the soles, which can be seen through the translucent rubber.
With two variations available to them, consumers can find the Highs & Lows and Vans collaborative designs in either the 'Sk8-Hi' or the 'Old Skool.' Both feature sleek black and white colorways -- the former model marked by a pattern of repeating scales on the upper while the latter's is completely black, apart from the sole and stitches on the side that liken it to Vans.
This design also includes a silver zipper on the side, giving the simple sneakers a bit more flair. In order to further celebrate the Highs & Lows name, both models include its name on the bottom of the soles, which can be seen through the translucent rubber.
Trend Themes
1. Celebratory Collaborations - Opportunity for brands to partner and create dual-branded products to celebrate milestones.
2. Sleek and Minimalist Designs - Minimalist design elements combined with high-quality materials create a stylish and versatile product.
3. Translucent and Transparent Accents - Incorporating translucent or transparent elements adds a unique and modern touch to footwear designs.
Industry Implications
1. Fashion Retail - Retailers can collaborate with brands to create limited edition products, attracting customers with exclusive offerings.
2. Footwear - Footwear brands can experiment with unique design elements and collaborations to create innovative and highly desirable products.
3. Accessories - Companies can incorporate translucent or transparent accents into accessories, adding a modern and eye-catching feature to their products.
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