Telfar Has Just Debuted a New Highlighter Yellow Shopping Bag
Katherine Pendrill — July 9, 2022 — Fashion
References: shop.telfar.net & hypebae
The New York-based brand Telfar recently unveiled a new Highlighter Yellow Shopping Bag that's perfect for summer.
Officially set to drop on July 8, Highlighter Yellow is the latest colorway for the brand's signature Shopping Bag. This new hue is a much brighter neon shade, which is different than the brand's other yellow hues 'Butter' and 'Mustard.' Like Telfar's other Shopping Bags, the tote is made from vegan leather and comes in small, medium, and large sizes. All sizes feature a double strap (handles and cross-body straps), a laptop-sized compartment on the inside, a magnetic snap closure, a zipper closure in back, and, of course, the signature embossed logo on the exterior.
Telfar's Highlighter Yellow Shopping Bag can be purchased now from Telfar’s online store.
Image Credit: Telfar
Officially set to drop on July 8, Highlighter Yellow is the latest colorway for the brand's signature Shopping Bag. This new hue is a much brighter neon shade, which is different than the brand's other yellow hues 'Butter' and 'Mustard.' Like Telfar's other Shopping Bags, the tote is made from vegan leather and comes in small, medium, and large sizes. All sizes feature a double strap (handles and cross-body straps), a laptop-sized compartment on the inside, a magnetic snap closure, a zipper closure in back, and, of course, the signature embossed logo on the exterior.
Telfar's Highlighter Yellow Shopping Bag can be purchased now from Telfar’s online store.
Image Credit: Telfar
Trend Themes
1. Neon Fashion - Opportunity for fashion brands to capitalize on the trend towards super bright, bold colors
2. Vegan Leather - There is potential for innovation in sustainable, cruelty-free materials that can be used in leather goods.
3. Cross-body Totes - There is an opportunity for designers to innovate on the classic tote bag by adding cross-body straps, making it more versatile and functional.
Industry Implications
1. Fashion - Fashion brands and designers have an opportunity to capitalize on the trend towards bright, bold colors in their product lines.
2. Sustainable Materials - There is potential for innovation in sustainable, cruelty-free materials that can be used in leather goods which consumers are demanding more and more.
3. Accessories - There is an opportunity for designers and manufacturers of bags and totes to innovate on the traditional designs and make them more functional and versatile.
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