The Highlight Social Discovery App Makes Finding New Pals a Snap
Sarah Moore — March 16, 2012 — Tech
References: huffingtonpost & huffingtonpost
The Highlight social discovery app is a new (and somewhat terrifying) way to make friends.
Highlight uses GPS technology to recommend friends of friends that are in one's vicinity, gathering suggestions from the individual's friends and followers on their social media accounts. The app then uses various degrees of separation and common interests to link the two up.
It was introduced at the South by Southwest tech conference and is one of several other applications that work using the same principle.
Instead of using intuition and relying on fate to meet new people in a social situation, the app suggests seeking out people that have been preselected as having something in common, whether it be a hobby or another person.
It's too early to tell, however, whether the Highlight social discovery app will make finding new buddies a breeze, or, if it will enlist widespread paranoia and have people constantly watching their backs to avoid having to talk to strangers.
Additional Photo Sources:
http://blogs.vancouversun.com
Highlight uses GPS technology to recommend friends of friends that are in one's vicinity, gathering suggestions from the individual's friends and followers on their social media accounts. The app then uses various degrees of separation and common interests to link the two up.
It was introduced at the South by Southwest tech conference and is one of several other applications that work using the same principle.
Instead of using intuition and relying on fate to meet new people in a social situation, the app suggests seeking out people that have been preselected as having something in common, whether it be a hobby or another person.
It's too early to tell, however, whether the Highlight social discovery app will make finding new buddies a breeze, or, if it will enlist widespread paranoia and have people constantly watching their backs to avoid having to talk to strangers.
Additional Photo Sources:
http://blogs.vancouversun.com
Trend Themes
1. Social Discovery Technology - The Highlight app utilizes GPS technology to recommend friends of friends based on common interests, disrupting traditional methods of meeting new people.
2. Recommendation Apps - Highlight is one of several apps using the principle of recommending people based on mutual connections and interests, providing opportunities for disruptive innovation in the app development industry.
3. Proactive Friend-finding - Highlight's approach of actively seeking out potential friends through preselected commonalities presents disruptive innovation opportunities in the social networking sector.
Industry Implications
1. Social Networking - The Highlight app disrupts the social networking industry by offering a proactive and technology-based method of finding new friends through recommendations.
2. App Development - The rise of recommendation apps like Highlight opens up numerous disruptive innovation opportunities in the app development sector, allowing for the creation of more personalized and efficient social discovery experiences.
3. Location-based Services - Highlight's use of GPS technology to connect users based on their proximity and shared interests presents disruptive innovation opportunities in the location-based services industry.
2.4
Score
Popularity
Activity
Freshness
