Work is Use Utilizes Fine Materials for This Project
Kalin Ned — July 26, 2019 — Art & Design
The high-end gym equipment by Rhode Island-based firm Work is Use is sure to elevate one's routine.
The market is riddled with unappealing home workout gear. Often made from plastic, these tools do not only challenge contemporary aesthetics for the worse, but they are also not as durable. Seeing opportunity here, Work is Use decided to launch a collection of premium high-end gym equipment that can seamlessly tie into modern interior spaces, while also satisfying functional purposes. The collection consists of a gymnastics balance beam, rubber blocks, brass weights, and more. The materials that Work is Use put into practice here include wood, brass, and leather. The workout that one can enjoy through this high-end gym equipment boasts the incorporation of "elements of dance and martial arts."
Photo Credits: Nic Der
The market is riddled with unappealing home workout gear. Often made from plastic, these tools do not only challenge contemporary aesthetics for the worse, but they are also not as durable. Seeing opportunity here, Work is Use decided to launch a collection of premium high-end gym equipment that can seamlessly tie into modern interior spaces, while also satisfying functional purposes. The collection consists of a gymnastics balance beam, rubber blocks, brass weights, and more. The materials that Work is Use put into practice here include wood, brass, and leather. The workout that one can enjoy through this high-end gym equipment boasts the incorporation of "elements of dance and martial arts."
Photo Credits: Nic Der
Trend Themes
1. Design-forward Fitness Equipment - Companies can disrupt the fitness industry by creating aesthetically pleasing, high-quality gym equipment made from premium materials like wood, brass, and leather.
2. Integration of Functional Fitness - There is an opportunity to integrate elements of dance and martial arts into fitness equipment to provide a unique and effective workout experience.
3. Luxury Home Fitness Equipment - Manufacturers can cater to the luxury fitness market by creating high-end gym equipment that doubles as stylish home decor.
Industry Implications
1. Home Fitness Equipment - Home fitness equipment companies can target the high-end luxury market by creating gym equipment made from premium materials that double as stylish home decor.
2. Fitness Equipment Manufacturing - Fitness equipment manufacturers can disrupt the industry by prioritizing design aesthetics and using high-quality materials to create premium gym equipment.
3. Fitness Studio Design - Designers can incorporate high-end gym equipment into fitness studio design to create a more aesthetically pleasing and functional workout environment.
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