'Hide & Eek' by Knock Knock Encourages Nighttime Reading
Meghan Young — August 27, 2013 — Life-Stages
References: knockknockstuff & fastcodesign
Sneaking in a late night reading session under the blankets with a flashlight is almost something of the past with the growing popularity of tablets among children; the 'Hide & Eek' book hopes to bring that bit of nighttime magic to their lives by bridging the gap between classic picture books and technology. First of all, 'Hide & Eek' requires a flashlight to work. When one is shone onto a page of the book, a whole new image is revealed.
Created by Knock Knock in collaboration with Rebecca Sutherland and Hat-Trick, 'Hide & Eek' are not only exciting for its clever concept, but also the story being told. As reported by Fast Co. Design, "Ink is essentially sandwiched between two fused sheets of paper, so it only appears when the page is lit."
Created by Knock Knock in collaboration with Rebecca Sutherland and Hat-Trick, 'Hide & Eek' are not only exciting for its clever concept, but also the story being told. As reported by Fast Co. Design, "Ink is essentially sandwiched between two fused sheets of paper, so it only appears when the page is lit."
Trend Themes
1. Flashlight-activated Books - Using flashlights to reveal hidden images in books creates a unique interactive reading experience.
2. Combining Traditional and Digital - Bridging the gap between classic picture books and technology offers new opportunities for engaging young readers.
3. Enhancing Nighttime Reading - By bringing back the magic of late night reading, flashlight-activated books encourage a love for reading in children.
Industry Implications
1. Publishing - The publishing industry can explore new ways to incorporate interactive elements into children's books, creating innovative reading experiences.
2. Toy Manufacturing - Toy manufacturers can develop flashlight accessories or interactive toys that complement flashlight-activated books, enhancing the reading experience.
3. Educational Technology - The educational technology industry can leverage the concept of flashlight-activated books to develop interactive learning materials that engage and motivate students.
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