HIDDEN.NY Teams Up with Salomon to Launch New Outdoor Collection
Niko Pajkovic — May 18, 2022 — Fashion
References: hypebeast
HIDDEN.NY has teamed up with French footwear brand Salomon to drop a collaborative hiking-focused capsule appropriately titled the 'HIDDEN.NY x Salomon Collection.'
The concise capsule features a range of apparel items including co-branded grey pullover hoodies, a pair of unique patchwork hiking slacks, and a pair of black track shorts, which arrive donning an olive green stripe and HIDDEN.NY branding.
However, the collection's standout item is the reimagined version of the Salomon XT-4. Here, the popular trail running sneaker has been remixed via HIDDEN. NY's design codes. As a result, the sneaker features an eye-catching emerald green coloring on its tongue and the outside of its sole. What's more, the sleek new shoe comes with one-off con-branding that features Salomon's logo combined with HIDDEN.NY's spherical emblem.
Image Credit: Taran Sodhi/Hidden.NY
The concise capsule features a range of apparel items including co-branded grey pullover hoodies, a pair of unique patchwork hiking slacks, and a pair of black track shorts, which arrive donning an olive green stripe and HIDDEN.NY branding.
However, the collection's standout item is the reimagined version of the Salomon XT-4. Here, the popular trail running sneaker has been remixed via HIDDEN. NY's design codes. As a result, the sneaker features an eye-catching emerald green coloring on its tongue and the outside of its sole. What's more, the sleek new shoe comes with one-off con-branding that features Salomon's logo combined with HIDDEN.NY's spherical emblem.
Image Credit: Taran Sodhi/Hidden.NY
Trend Themes
1. Collaborative Capsules - The rise of collaborative capsule collections between established brands presents an opportunity for smaller brands to leverage their design aesthetic and expand their reach.
2. Fashion-forward Outdoor Gear - Design-driven outdoor gear collaborations like the HIDDEN.NY x Salomon Collection speak to a growing market of consumers who prioritize both function and style in their active wear.
3. Reimagined Footwear - Innovative redesigns of established footwear models with fresh colorways and unique design elements can generate excitement and interest among consumers who are always looking for the next trend in shoe fashion.
Industry Implications
1. Outdoor Gear - The collaboration between HIDDEN.NY and Salomon highlights the demand for more stylish and fashion-forward options in the outdoor gear market, presenting opportunities for other brands to tap into this emerging market.
2. Fashion - The intersection of fashion and outdoor gear highlights the potential for fashion brands to expand into functional and performance wear, while outdoor gear companies may seek to incorporate more fashionable elements into their product lines.
3. Footwear - Collaborative capsule collections and innovative redesigns of established footwear models showcase the potential for groundbreaking product development in the footwear industry.
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