The Hessnatur by Eviana Hartman Fall 2011 Line Focuses on Eco Ethics
Meghan Young — July 31, 2011 — Social Good
References: us.hessnatur & refinery29
I love how casual chic the Hessnatur by Eviana Hartman Fall 2011 collection and catalog is. It is truly the perfect clothing line for coastal cities and country visits. Full of slinky knit dresses, comfy virgin wool and alpaca sweaters, it offers just about anything and everything you would need during the cooler months.
What I especially like about the Hessnatur by Eviana Hartman Fall 2011 collection is how the air of sophistication is not lost even though all of these pieces focus a lot on comfort. Perhaps it has to do with the serious black and neutral tones used throughout the line. Yet aside from this balance between style and comfort, it is the brand's dedication to eco ethics that I really admire.
What I especially like about the Hessnatur by Eviana Hartman Fall 2011 collection is how the air of sophistication is not lost even though all of these pieces focus a lot on comfort. Perhaps it has to do with the serious black and neutral tones used throughout the line. Yet aside from this balance between style and comfort, it is the brand's dedication to eco ethics that I really admire.
Trend Themes
1. Casual Chic Fashion - Disruptive innovation opportunity: Develop sustainable and eco-friendly clothing lines that prioritize comfort and style.
2. Coastal City Fashion - Disruptive innovation opportunity: Create clothing collections tailored specifically for coastal cities that offer a mix of casual and sophisticated designs.
3. Ethical Fashion - Disruptive innovation opportunity: Build brands that prioritize ethical practices and eco ethics while maintaining a fashionable appeal.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Introduce sustainable and eco-friendly practices to revolutionize the fashion industry.
2. Retail - Disruptive innovation opportunity: Provide a range of ethically-sourced clothing options to meet the growing demand for sustainable fashion.
3. Textile Manufacturing - Disruptive innovation opportunity: Incorporate eco-friendly materials and production processes into textile manufacturing to create sustainable fashion products.
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