The Hertz Dream Car Program Lets Average Joes Drive Supercharged Rides
Michael Hines — July 3, 2013 — Autos
References: hertzsupercars & carbuzz
Finding a birthday gift for someone who likes cars just became a whole lot easier thanks to the Hertz Dream Car Program. The rental car company's new initiative allows averages Joes and Janes to rent a supercar for a day. That being said, the price of said rentals is probably a bit more than most Joes and Janes will be willing to spend.
For starters, the cheapest car available in the Hertz Dream Car Program is the Porsche Boxster, which goes for $400 a day. If you want to step things up, then an Audi R8 can be yours for $1,000 a day. Ferraris and Lamborghinis are also available, but they will set you back $1,500. Hertz is planning on rolling out the program in 35 different locations, including San Diego and Las Vegas.
For starters, the cheapest car available in the Hertz Dream Car Program is the Porsche Boxster, which goes for $400 a day. If you want to step things up, then an Audi R8 can be yours for $1,000 a day. Ferraris and Lamborghinis are also available, but they will set you back $1,500. Hertz is planning on rolling out the program in 35 different locations, including San Diego and Las Vegas.
Trend Themes
1. Mainstream Supercar Rentals - Disruptive innovation opportunity: Expanding the availability of supercar rentals to average consumers, providing a unique experience and generating new revenue streams for rental car companies.
2. Experiential Gifting - Disruptive innovation opportunity: Capitalizing on the growing demand for experiential gifts by offering supercar rental experiences as a unique and memorable gift option.
3. Luxury Car Sharing - Disruptive innovation opportunity: Creating a luxury car sharing platform that allows individuals to rent supercars for shorter periods of time, increasing accessibility and flexibility for customers.
Industry Implications
1. Rental Car - Disruptive innovation opportunity: Incorporating supercar rentals into traditional rental car services to attract high-end customers and diversify offerings.
2. Luxury Goods - Disruptive innovation opportunity: Partnering with luxury brands to offer supercar rentals as an exclusive service, boosting brand image and attracting affluent customers.
3. Travel and Tourism - Disruptive innovation opportunity: Collaborating with travel companies to offer supercar rental experiences as part of vacation packages, enhancing the overall travel experience and attracting luxury travelers.
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