Hershey's Great Candy Expedition Offers an Immersive Experience
Michael Hemsworth — April 5, 2023 — Marketing
References: chocolateworld & snackandbakery
The Hershey's Great Candy Expedition is being launched at Hershey's Chocolate World to coincide with the 50th anniversary of the theme park to help immerse guests in an entertaining yet historical experience.
The expedition incorporates all five senses into the experience for guests and will take guests of all ages through a world of colorful candy products. The ride takes 30-minutes to experience through three main sections and starts off at the Hershey's Chocolate World Train Station as a throwback to the very trains that Milton Hershey traveled on to locate ingredients for his various candy products.
Vice President of The Hershey Experience Suzanne Jones commented on the Hershey's Great Candy Expedition saying, "HERSHEY'S GREAT CANDY EXPEDITION combines the nostalgia of train-style travel, the story of Hershey's candy brands, and cutting-edge technology into a brand-new family-friendly experience for all ages to mark Hershey's Chocolate World's 50th anniversary year!"
The expedition incorporates all five senses into the experience for guests and will take guests of all ages through a world of colorful candy products. The ride takes 30-minutes to experience through three main sections and starts off at the Hershey's Chocolate World Train Station as a throwback to the very trains that Milton Hershey traveled on to locate ingredients for his various candy products.
Vice President of The Hershey Experience Suzanne Jones commented on the Hershey's Great Candy Expedition saying, "HERSHEY'S GREAT CANDY EXPEDITION combines the nostalgia of train-style travel, the story of Hershey's candy brands, and cutting-edge technology into a brand-new family-friendly experience for all ages to mark Hershey's Chocolate World's 50th anniversary year!"
Trend Themes
1. Experiential Entertainment - Creating immersive and historical experiences to entertain guests through all five senses.
2. Multisensory Marketing - Incorporating all five senses to create a memorable and engaging marketing experience for customers.
3. Interactive Theme Park Attractions - Developing interactive attractions that combine entertainment and education for all age groups.
Industry Implications
1. Food and Beverage Industry - Integrating multisensory marketing techniques in food industry to create immersive experiences for customers.
2. Entertainment Industry - Augmenting the entertainment experiences by using innovative technology and engaging the customers in the storytelling.
3. Tourism Industry - Developing interactive theme park attractions that combine education and entertainment to attract more tourists.
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