The New 7-Eleven Hershey's Gold Cappuccino is Buttery, Sweet and Salty
Michael Hemsworth — January 18, 2018 — Lifestyle
References: 7-eleven & brandeating
The 7-Eleven Hershey's Gold Cappuccino has been introduced by the convenience store brand as a new drink option that will satisfy consumers looking for a caffeinated treat to try out during the winter months. Available only for a limited time, the coffee is essentially a caramelized creme cappuccino that can be found in the hot drink section of the convenience store. The drink is reported to have a flavor that is sweet, buttery and even salty, which mimics the taste of the Hershey's Gold candy bar that it shares a name with.
While the 7-Eleven Hershey's Gold Cappuccino is said to taste just like the new candy bar, the drink is peanut-free which makes it suitable for consumers with a nut allergy to try out.
While the 7-Eleven Hershey's Gold Cappuccino is said to taste just like the new candy bar, the drink is peanut-free which makes it suitable for consumers with a nut allergy to try out.
Trend Themes
1. Candy Bar-flavored Beverages - Opportunity to create a range of candy bar-inspired beverages to appeal to consumers looking for unique and indulgent flavors in their drinks.
2. Limited-time Specialty Drinks - Disruptive innovation opportunity to introduce limited-time specialty drinks to generate excitement and drive sales during certain seasons or events.
3. Allergy-friendly Flavored Coffees - Opportunity to develop flavored coffees that cater to consumers with specific allergies, offering inclusive options for a wider customer base.
Industry Implications
1. Convenience Store - Potential for convenience stores to explore partnerships with candy brands to create unique and exclusive coffee flavors that attract customers seeking novelty beverages.
2. Cafes and Coffee Shops - Disruptive innovation opportunity for cafes and coffee shops to offer candy-inspired specialty coffee drinks to stand out from competitors and attract a younger demographic.
3. Food and Beverage Manufacturing - Opportunity for food and beverage manufacturers to collaborate with candy bar brands to develop different flavored coffee products, tapping into the growing demand for indulgent and innovative beverages.
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