The Hero Ziplock Campaign Slows Down Produce's Shelf Life
Meghan Young — February 22, 2013 — Marketing
References: bangkokshowcase & ibelieveinadv
The Hero Ziplock campaign shows why Thailand is often so well represented at global advertising awards. From concept to execution, the work that originates from that country is identifiably cultural while universally identifiable, imaginatively simplistic while intriguingly intricate and, most importantly, executed to perfection. In this case, the Hero Ziplock campaign creatively depicts fruits with the inner workings of clocks. This alludes to their short shelf life, which the bag helps slow down.
Created by BangkokShowcase, an ad agency based in Bangkok, the Hero Ziplock campaign was art directed by Phutsadi Yuwapattanawong and Chaitat Sookate with creative direction by Chokchai Tupanyakanok. It was crisply shot by photographer Sunhouse Studio and expertly illustrated by computer artist Pattarasak Sitthisroung.
Created by BangkokShowcase, an ad agency based in Bangkok, the Hero Ziplock campaign was art directed by Phutsadi Yuwapattanawong and Chaitat Sookate with creative direction by Chokchai Tupanyakanok. It was crisply shot by photographer Sunhouse Studio and expertly illustrated by computer artist Pattarasak Sitthisroung.
Trend Themes
1. Creative Advertising Campaigns - The Hero Ziplock campaign showcases the potential for brands to utilize creative and culturally identifiable concepts in their advertising efforts.
2. Sustainability in Packaging - The Hero Ziplock campaign highlights the need for sustainable packaging solutions to address the issue of short shelf life for produce products.
3. Visual Storytelling - The Hero Ziplock campaign demonstrates the power of visual storytelling in conveying complex concepts in an intriguing and memorable manner.
Industry Implications
1. Advertising - Advertising agencies can benefit from exploring creative and culturally identifiable concepts to elevate their campaigns, as seen in the Hero Ziplock campaign.
2. Packaging - The Hero Ziplock campaign highlights the need for innovative and sustainable packaging solutions to address the perishability of produce products.
3. Photography and Illustration - The Hero Ziplock campaign showcases the potential for photographers and illustrators to collaborate in producing visually compelling and memorable campaigns.
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