Hermes' 'Paris Mon Ami' Campaign Offers Shoppers a Fab Fashion Experience
Katherinev123 — November 30, 2011 — Luxury
References: parismonami & global-blue
Celebrating 20 years at Harrod's and as part of the Hermes Paris Mon Ami campaign, the luxury fashion label is opening up a special pop-up store in London.
Hermes, known for its iconic silk scarf, has created a limited edition scarf to celebrate its 20th birthday with Harrod's and will also provide shoppers with scarf styling lessons during the pop-up event. Every afternoon from Dec. 1 to Dec. 3, there will be two scarf styling sessions, in which a team of Hermes stylists will provide advice and demonstrations on the ways in which one can tie a Hermes silk scarf. There will also be photo sessions to let shoppers capture their new looks.
In addition to the pop-up shop, the Hermes Paris Mon Ami campaign will run online with a game called 'Scarf In the City.' The game asks visitors to upload images of their favorite scarves in "inspiring, interesting and unique situations" in the city.
Hermes, known for its iconic silk scarf, has created a limited edition scarf to celebrate its 20th birthday with Harrod's and will also provide shoppers with scarf styling lessons during the pop-up event. Every afternoon from Dec. 1 to Dec. 3, there will be two scarf styling sessions, in which a team of Hermes stylists will provide advice and demonstrations on the ways in which one can tie a Hermes silk scarf. There will also be photo sessions to let shoppers capture their new looks.
In addition to the pop-up shop, the Hermes Paris Mon Ami campaign will run online with a game called 'Scarf In the City.' The game asks visitors to upload images of their favorite scarves in "inspiring, interesting and unique situations" in the city.
Trend Themes
1. Luxury Pop-up Stores - The trend towards luxury pop-up stores creates opportunities for brands to generate excitement around limited edition products and offer unique experiences to consumers.
2. Fashion Tutorial Sessions - Fashion tutorial sessions offer an opportunity for brands to showcase their expertise and build deeper connections with consumers by providing them with value-adding content.
3. Branded Online Games - Branded online games provide an opportunity for brands to engage with consumers in a fun and interactive way, and can be used to generate buzz around new product launches.
Industry Implications
1. Fashion - The fashion industry can take advantage of the trend towards luxury pop-up stores and fashion tutorial sessions to offer unique experiences to consumers and build brand loyalty.
2. Luxury Goods - The luxury goods industry can leverage the popularity of limited edition products and branded experiences to drive sales and enhance brand image.
3. Digital Advertising - The digital advertising industry can offer innovative solutions to brands looking to create engaging branded online games as part of their marketing campaigns.
4.4
Score
Popularity
Activity
Freshness
