Hermes Opened its Second Store in Shenzhen with Help From Locals
Elena Rahman — October 1, 2021 — Business
References: hermes.cn
Hermes opened its second store in Shenzhen, marking its 25th store in mainland China. The new location strategically occupies a corner in the renowned Shenzhen Bay MixC mall, at the heart of the Nanshan district by the Shenzhen River. The Parisian house represents all 16 métiers in the store, from ready-to-wear to the home universe.
The space is designed to capture the dynamic, youthful energy of Shenzhen. Hermes employed the traditions of local craftsmanship with modern minimalism to create an elegant interior space. The terrazzo floors are locally made and interested by curving brass lines. Parisian architecture agency RDAI designed the new location to reference the geography of the city to foster familiarity amongst shoppers.
Image Credit: Hermes
The space is designed to capture the dynamic, youthful energy of Shenzhen. Hermes employed the traditions of local craftsmanship with modern minimalism to create an elegant interior space. The terrazzo floors are locally made and interested by curving brass lines. Parisian architecture agency RDAI designed the new location to reference the geography of the city to foster familiarity amongst shoppers.
Image Credit: Hermes
Trend Themes
1. Locally-made Luxury - The trend for luxury brands to incorporate locally-made elements into store designs creates opportunities for collaborations and new revenue streams with local artisans.
2. Geographically-inspired Design - The trend for incorporating local geography into store designs presents opportunities for brands to authentically immerse themselves in the local culture and increase consumer engagement.
3. Youthful Energy Design - The trend for incorporating youthful energy into store designs creates opportunities for brands to attract and retain younger consumers and stay relevant in a rapidly changing market.
Industry Implications
1. Luxury Retail - Luxury retail brands have the opportunity to incorporate locally-made elements into store designs to create a unique and authentic shopping experience for consumers.
2. Architecture and Design - Architects and designers have the opportunity to incorporate the geography and culture of a location into store designs to create a sense of place and increase consumer engagement.
3. Local Artisans - Local artisans have the opportunity to collaborate with luxury retail brands to create unique and locally-inspired elements for store designs, creating new revenue streams and increasing visibility for their craft.
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