The Hermes + Hiroshi Sugimoto Collection is Created by Obsolete Film
Romina S. Cortellucci — July 5, 2012 — Luxury
References: editeur-en.hermes & highsnobiety
The Hermes + Hiroshi Sugimoto Collection is inspired by Polaroid film. This is the third installation of the Hermès Editeur project, with the previous two partnering the French Fashion house with Daniel Buren and Josef Albers. This installment collaborates with the Japanese photographer Hiroshi Sugimoto, whose work often deals with expanding human perception by focusing on abstract concepts.
On the Hermes website, Sugimoto states he, “decided to use virtually obsolete Polaroid film to photograph the spans between colors.” The collection has produced a limited edition of silk scarves, each of them containing and ink jet prints of Polaroids taken by Sugimoto. The images uses the artist’s own book ‘Colors of Shadow’ as inspiration and depict various color gradations.
With only seven of each design produced, the luxurious scarves all measure at 56″ x 56″ and will costs approximately $8,800 US.
On the Hermes website, Sugimoto states he, “decided to use virtually obsolete Polaroid film to photograph the spans between colors.” The collection has produced a limited edition of silk scarves, each of them containing and ink jet prints of Polaroids taken by Sugimoto. The images uses the artist’s own book ‘Colors of Shadow’ as inspiration and depict various color gradations.
With only seven of each design produced, the luxurious scarves all measure at 56″ x 56″ and will costs approximately $8,800 US.
Trend Themes
1. Obsolete-film-inspired Fashion Collections - There are opportunities for luxury fashion brands to collaborate with photographers and other artists to create collections inspired by obsolete film technology.
2. Limited Edition Luxury Scarves - There is a market for high-end, limited edition scarves made from luxury materials and featuring unique designs inspired by art and photography.
3. Ink Jet Printing of Polaroid Photographs - Ink jet printing technology can enable the creation of high-quality prints of Polaroid photographs to be used in fashion collections and other applications.
Industry Implications
1. Luxury Fashion - Luxury fashion brands can collaborate with artists to create unique, high-end collections inspired by obsolete film technology, like the one created by Hermes and Hiroshi Sugimoto.
2. Art and Photography - Artists and photographers can partner with luxury brands to create limited edition products featuring their work, like the Polaroid images used in the Hermes and Hiroshi Sugimoto scarf collection.
3. Printing Technology - Ink jet printing technology can be used to create high-quality prints of Polaroid images, enabling new applications in the fashion industry and beyond.
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