The Hermes Fall/Winter 2013/2014 Advertorial Embodies Elegance
Jana Pijak — October 11, 2013 — Marketing
References: hermes & designscene.net
Embodying an air of luxury and status, the Hermes Fall/Winter 2013/2014 ad campaign is captured amidst a snowy ski lodge setting. The elegant advertorial features top model Iselin Steiro who is captured by photographer Nathaniel Goldberg as she poses slope-side.
Iselin is outfitted by stylist Clare Richardson who dresses her in a wardrobe of fitted snowsuits, impeccably tailored overcoats and luxe leather-crafted accessories from the iconic French fashion house. Moreover makeup artist Adrien Pinault gives the model a fresh and flushed winter face.
The Hermes Fall/Winter 2013/2014 campaign stays true to the company's luxurious namesake and continues to fulfill its iconic legacy. Exuding an air of sophistication, the advertorial image series makes us excited for the coming winter season.
Iselin is outfitted by stylist Clare Richardson who dresses her in a wardrobe of fitted snowsuits, impeccably tailored overcoats and luxe leather-crafted accessories from the iconic French fashion house. Moreover makeup artist Adrien Pinault gives the model a fresh and flushed winter face.
The Hermes Fall/Winter 2013/2014 campaign stays true to the company's luxurious namesake and continues to fulfill its iconic legacy. Exuding an air of sophistication, the advertorial image series makes us excited for the coming winter season.
Trend Themes
1. Luxury Ski Wear - There is an opportunity for disruptive innovation in creating high-end ski wear with functional and high-performance features that are also aesthetically pleasing for the fashion-conscious skier.
2. Ski Resort Advertising - Ski resorts can innovate by incorporating luxury branding in their advertising to attract high-end clientele and position themselves as upscale destinations for winter vacationers.
3. Winter Sports Photography - There is an opportunity for photographers to innovate by creating visually striking and elegant winter sports photography that captures the high-end lifestyle and luxury of skiing and snowboarding.
Industry Implications
1. Luxury Fashion - Luxury fashion companies can innovate by creating high-end ski wear that is both functional and fashionable, appealing to the growing number of fashion-conscious skiers.
2. Ski Resorts - Ski resorts can innovate by investing in luxury amenities such as high-end dining, spa treatments, and upscale lodging to attract high-end clientele.
3. Photography - Photographers can innovate by creating visually stunning winter sports photography that emphasizes the luxury and elegance of skiing and snowboarding, appealing to high-end clientele and luxury brands.
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