The Herlitz 'Cheap Fun' Campaign Encourages Amusement
Amelia Roblin — July 3, 2011 — Unique
References: knsk.de & adsoftheworld
So long as you're not with a company that pushes productivity, the office is notoriously a place of boredom and procrastination. This Herlitz 'Cheap Fun' campaign recommends a few unconventional ways to use its desk drawer implements as a way to seek amusement amidst the dull conditions of a colorless cubicle.
The KNSK Werbeagentur advertising agency of Hamburg, Germany, has playfully put together a series of three prints that childishly, yet cleverly, exploit the uses of these knickknacks. To trick a colleague into staining his lips and drinking from an empty mug, the inside of a coffee cup has been colored black with a marker. Correction fluid was used to white-out the woman's skirt of the female bathroom symbol, and the mischievous Herlitz 'Cheap Fun' campaign sees a thumb tack placed pin upwards on the "start" button of the photocopier.
The KNSK Werbeagentur advertising agency of Hamburg, Germany, has playfully put together a series of three prints that childishly, yet cleverly, exploit the uses of these knickknacks. To trick a colleague into staining his lips and drinking from an empty mug, the inside of a coffee cup has been colored black with a marker. Correction fluid was used to white-out the woman's skirt of the female bathroom symbol, and the mischievous Herlitz 'Cheap Fun' campaign sees a thumb tack placed pin upwards on the "start" button of the photocopier.
Trend Themes
1. Unconventional Office Pranks - Opportunities for companies to develop and market office supplies specifically designed for playful and harmless pranks in the workplace.
2. Enhancing Workplace Amusement - Innovations in office supplies that can inject fun and amusement into the daily routines of employees, helping to boost creativity and morale.
3. Creative Advertising Strategies - The use of clever and imaginative advertising campaigns that showcase unconventional uses of products to engage and entertain target audiences.
Industry Implications
1. Office Supplies - Manufacturers of office supplies can explore new product lines that are specifically tailored for office pranks and amusement.
2. Corporate Services - Companies that provide workplace solutions and services can incorporate office supplies and gadgets designed to enhance workplace amusement and boost employee engagement.
3. Advertising and Marketing - Advertising agencies and marketing firms can develop creative strategies that encompass engaging and entertaining campaigns showcasing unconventional uses of products.
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