Jordan Drops the Air Jordan 1 High OG in the Heritage Colorway
The iconic Air Jordan High OG sneaker model gets a new Heritage colorway for the season, arriving in a bright and stark palette to welcome Spring. The signature silhouette features color blocking looks and is set to drop for the Spring/Summer 2022 season. It has a bright blend of University Red, black, and white.
It kicks off with white as the base foundation constructed from leather materials and then bright red overlays on top and wraps around the heel section, ankle, and toe area. Black adds more contrast and it makes its way to the padded collar section and the sock lining. Rounding out the shoes are the white midsole foundation, red rubber outsole, and three sets of laces.
Image Credit: Nike
It kicks off with white as the base foundation constructed from leather materials and then bright red overlays on top and wraps around the heel section, ankle, and toe area. Black adds more contrast and it makes its way to the padded collar section and the sock lining. Rounding out the shoes are the white midsole foundation, red rubber outsole, and three sets of laces.
Image Credit: Nike
Trend Themes
1. Color-blocked Sneakers - Opportunity for brands to create new color-blocking designs in their sneaker models and capitalize on the trend.
2. Heritage Colorways - Opportunity for brands to revive iconic sneaker models with new and exciting heritage colorways to generate consumer interest.
3. Bright Color Palettes - Opportunity for brands to experiment with bold and bright color combinations to differentiate themselves from competitors and appeal to a younger, trend-focused audience.
Industry Implications
1. Athletic Footwear - Athletic footwear brands can incorporate the color-blocking and heritage colorway trends to refresh their product offerings and appeal to sneakerheads.
2. Fashion - Fashion designers can take inspiration from the bright color palette trend to create unique and eye-catching shoe designs for the runway and retail market.
3. Streetwear - Streetwear brands can leverage the popularity of color-blocking and bright palettes to create limited-edition sneaker drops that appeal to the trend-focused sneakerhead consumer base.
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