The Ahal Beauty Line is Eco-Conscious and Indulgent
Rebecca Byers — April 27, 2015 — Fashion
References: byfutura & packagingoftheworld
Ahal is a Mexican beauty brand combining sustainable ingredients and technology to become an impressive example of herbal cosmetics branding. The innovative nature-inspired beauty brand recently teamed up with Mexico City-based creative firm Futura to create a range of packaging that championed the brand.
The new visual branding for Ahal is aesthetically pleasing from the gentle color scheme to the laid back font. Featuring pastel hued primary colors and simplistic white labels, the Ahal visual branding is succinct, concise and a clear representation of the intricate approach to how they assess their ingredients.
By creating a sleek, contemporary visual brand identity, Ahal has reaffirmed itself as a brand focused on natural indulgence that nourishes the body and the planet.
The new visual branding for Ahal is aesthetically pleasing from the gentle color scheme to the laid back font. Featuring pastel hued primary colors and simplistic white labels, the Ahal visual branding is succinct, concise and a clear representation of the intricate approach to how they assess their ingredients.
By creating a sleek, contemporary visual brand identity, Ahal has reaffirmed itself as a brand focused on natural indulgence that nourishes the body and the planet.
Trend Themes
1. Sustainable Ingredients - Exploring and utilizing sustainable ingredients in beauty products presents an opportunity for disruptive innovation in the cosmetics industry.
2. Technology Integration - Integrating technology into the development and production process of herbal cosmetics can revolutionize the beauty industry and enhance the effectiveness of products.
3. Nature-inspired Packaging - Incorporating nature-inspired designs and materials in cosmetic packaging can attract eco-conscious consumers and create a unique brand image.
Industry Implications
1. Beauty Products - The beauty products industry can seize the opportunity to invest in sustainable ingredients and technology integration to meet the rising demand for eco-conscious and effective cosmetic solutions.
2. Creative Design - The creative design industry can tap into the demand for nature-inspired and aesthetically pleasing packaging by offering innovative and eco-friendly solutions to beauty brands.
3. Marketing and Branding - The marketing and branding industry can help beauty brands like Ahal create a strong visual brand identity that conveys their commitment to natural indulgence and sustainability.
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