The Helpr Start-up Helps Companies Build Effective Childcare
Justin Lam — August 27, 2018 — Life-Stages
References: helpr-app & fastcompany
Childcare is often considered an optional benefit for many employers but the Helpr start-up is working closely with companies to make childcare available for all employees. Providing on-demand screened babysitters, the start-up partners with various companies to offer childcare services to employees at a subsidized rate.
According to co-founder and CEO Kasey Edwards, the Helpr start-up is unique as it vets all its sitters and works directly with them. At the same time, the start-up hopes to sell companies on childcare in the same way they support health insurance or parental leave. Helpr is already available in seven cities in the US but is hoping to expand further thanks to a recently acquired $1.7 million round of funding.
The start-up also understands its function in the gig economy and therefore allows sitters to come and go as they please. Helpr is even investing in professional development opportunities to connect sitters with HR and recruiting teams and its partner companies.
According to co-founder and CEO Kasey Edwards, the Helpr start-up is unique as it vets all its sitters and works directly with them. At the same time, the start-up hopes to sell companies on childcare in the same way they support health insurance or parental leave. Helpr is already available in seven cities in the US but is hoping to expand further thanks to a recently acquired $1.7 million round of funding.
The start-up also understands its function in the gig economy and therefore allows sitters to come and go as they please. Helpr is even investing in professional development opportunities to connect sitters with HR and recruiting teams and its partner companies.
Trend Themes
1. On-demand Childcare Services - Opportunity for businesses to partner with start-ups like Helpr to offer on-demand childcare services to employees, increasing employee satisfaction and work-life balance.
2. Vetting and Professional Development for Babysitters - Investing in screening and professional development programs for babysitters can ensure high-quality and reliable childcare services, creating a competitive advantage for start-ups in the childcare industry.
3. Integration of Childcare Benefits - By integrating childcare benefits similar to health insurance or parental leave, companies can attract and retain top talent, fostering a supportive work environment for employees with children.
Industry Implications
1. Start-ups in the Childcare Industry - Start-ups like Helpr that offer innovative, on-demand childcare services can disrupt the traditional childcare industry and capture market share.
2. Human Resources and Recruiting - HR and recruiting teams can partner with start-ups like Helpr to provide childcare benefits as part of their employee benefit packages, enhancing their overall talent acquisition and retention strategies.
3. Gig Economy - With the flexibility of on-demand babysitting services, platforms like Helpr can tap into the gig economy and provide opportunities for individuals to earn income on their own schedule, revolutionizing the traditional employment model in the childcare industry.
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