Angela Lowe — May 30, 2006 — Unique
References: zoomergear & gushmagazine
If you own a pet dog, cat or guinea pig, then you should buy them a helmet. I don't care if you ride a motor bike or not, these are just too cool to pass by.
From ZoomerGear:
Exclusively for pets! Made of high impact ABS plastic the same plastic used in construction hard hats. Designed with safety and comfort in mind, "The Helmet" can protect a pet's head from wind, windblown objects and other irritants when riding on a motorcycle, in a car, truck or boat. Excellent for blind dogs or any pet that requires protection from minor head trauma when bumping into things.
Does your dog have stand-up ears? Not to worry....."The Helmet" was designed so that it does not rest flat on the head. The customizable foam pads that are included fit between the ears, not over them. This prevents "The Helmet" from pushing the ears flat to the head.
From ZoomerGear:
Exclusively for pets! Made of high impact ABS plastic the same plastic used in construction hard hats. Designed with safety and comfort in mind, "The Helmet" can protect a pet's head from wind, windblown objects and other irritants when riding on a motorcycle, in a car, truck or boat. Excellent for blind dogs or any pet that requires protection from minor head trauma when bumping into things.
Does your dog have stand-up ears? Not to worry....."The Helmet" was designed so that it does not rest flat on the head. The customizable foam pads that are included fit between the ears, not over them. This prevents "The Helmet" from pushing the ears flat to the head.
Trend Themes
1. Pet Safety Gear - Opportunity for pet safety brands to develop innovative products like helmets for pets to protect them from potential head injuries during various activities.
2. Customized Pet Accessories - Customizable foam pads that fit between the ears of different pets create a disruptive innovation opportunity for brands to develop personalized and comfortable headgear for pets.
3. Humanizing Pets - The trend of treating pets as family members provides an opportunity for businesses to create unique and fashionable accessories like helmets for pets to reflect owners' personal style.
Industry Implications
1. Pet Accessories - Pet accessory brands can tap into the growing market for safety gear and create helmets specifically designed for pets.
2. Outdoor Recreation - Outdoor recreation industries such as motorcycling, boating, and car accessories can collaborate with pet safety brands to create helmets that ensure the safety of pets during outdoor activities.
3. Animal Healthcare - Animal healthcare industries can explore collaborations with pet safety brands to offer head protection solutions for pets with specific health conditions like blindness or sensitivity to head trauma.
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