The Highly Anticipated HELLZ and Reebok Collaboration
Robyn Currie — October 29, 2009 — Fashion
References: hellz-bellz & hypebeast
As a lady, I am often dismayed at the limited selection of sneakers geared towards my dainty feet. I often have to wear men’s shoes if I want the freshest kicks around. The HELLZ and Reebok collaboration is music to my ears.
Specifically intended for the discerning female customer the resulting shoe features, according to HypeBeast.com, “a roll-down flap which HELLZ has utilized as a focal point with pixelated images on a clean black leather upper.” They are black, and they are beautiful. The HELLZ and Reebok collaboration is a very good thing.
Specifically intended for the discerning female customer the resulting shoe features, according to HypeBeast.com, “a roll-down flap which HELLZ has utilized as a focal point with pixelated images on a clean black leather upper.” They are black, and they are beautiful. The HELLZ and Reebok collaboration is a very good thing.
Trend Themes
1. Gender-specific Sneaker Collaborations - An opportunity for businesses to create exclusive sneaker collaborations targeted towards specific genders, offering unique designs and features.
2. Customizable Sneaker Options - A potential disruption in the sneaker industry where customers can personalize their sneaker designs for a more individualized experience.
3. High-fashion Sneaker Partnerships - An emerging trend of collaborations between high-fashion brands and athletic footwear companies, creating stylish and premium sneakers.
Industry Implications
1. Footwear - An opportunity in the footwear industry to create specialized sneaker lines for different genders, catering to their specific tastes and preferences.
2. Fashion - A potential disruptive innovation in the fashion industry where high-end brands collaborate with sneaker companies to introduce luxury sneakers into the market.
3. Retail - An opportunity for retailers to offer customizable sneaker options, allowing customers to design their own unique sneakers and purchase them online or in-store.
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