The 'Hello Kitty Sneakers' are Soft and Stylish
Cody Turner — July 30, 2012 — Fashion
References: ubiqlife & huhmagazine
Hello Kitty is alive and well and seems to still be a point of interest for Japanese sneaker brand UBIQ, which released a new line of 'Hello Kitty Sneakers,' featuring the popular stuffed toy kitty on the tongue of the shoe.
While only available in women's sizes at the moment, the Hello Kitty Sneakers currently come in an assortment of colors and styles including all black, leopard print and neon pink. The sneakers are in high-top style and similar to Adidas Originals & Jeremy Scott; who also collaborated with Hello Kitty to design a line of sneakers. UBIQ's sneakers are sure to catch on amongst Hello Kitty fanatics.
UBIQ also sells a variety of shirts, jackets, hats and hoodies aside from its new Hello Kitty Sneakers.
While only available in women's sizes at the moment, the Hello Kitty Sneakers currently come in an assortment of colors and styles including all black, leopard print and neon pink. The sneakers are in high-top style and similar to Adidas Originals & Jeremy Scott; who also collaborated with Hello Kitty to design a line of sneakers. UBIQ's sneakers are sure to catch on amongst Hello Kitty fanatics.
UBIQ also sells a variety of shirts, jackets, hats and hoodies aside from its new Hello Kitty Sneakers.
Trend Themes
1. Hello Kitty Merchandise - Opportunity for other brands to collaborate with Hello Kitty and create unique products.
2. Stuffed Toy Fashion - Opportunity for fashion brands to incorporate stuffed toy designs into their products.
3. Character Licensing in Footwear - Opportunity for footwear companies to collaborate with popular characters and create unique sneaker designs.
Industry Implications
1. Fashion - Fashion brands can explore collaborations with beloved characters like Hello Kitty to create new and unique merchandise.
2. Footwear - Footwear companies can capitalize on character licensing to create special edition sneakers that appeal to fans.
3. Toy - Toy companies can explore the intersection of fashion and toys by incorporating stuffed toy designs into clothing and accessories.
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