Make Listening Cute With the Mini Hello Kitty Music Player
Marissa Liu — September 14, 2009 — Tech
References: geekstuff4u & akihabaranews
Sanrio has released a Hello Kitty MP3 player that might just take a chunk out of the iPod market. This Shuffle-like player is in the shape of the celebrated kitty’s head and comes complete with two skins (pink angel and black devil) for Hello Kitty to wear.
This 2GB portable MP3 player has a ten hour battery life and supports MP3 or WMA files. Coming in at $160 (¥14,500), the Hello Kitty MP3 player isn’t cheap, but is it really possible to put a price on a character as iconic as Hello Kitty and a music player as unique as this? No word yet on whether other popular Sanrio characters such as Keroppi, My Melody and Badtz-Maru will get the MP3 treatment.
This 2GB portable MP3 player has a ten hour battery life and supports MP3 or WMA files. Coming in at $160 (¥14,500), the Hello Kitty MP3 player isn’t cheap, but is it really possible to put a price on a character as iconic as Hello Kitty and a music player as unique as this? No word yet on whether other popular Sanrio characters such as Keroppi, My Melody and Badtz-Maru will get the MP3 treatment.
Trend Themes
1. Hello Kitty MP3 Player - A Hello Kitty-shaped MP3 player with customizable skins has the potential to disrupt the iPod market.
2. Character-themed MP3 Players - The popularity of the Hello Kitty MP3 player opens up opportunities for other character-themed MP3 players like Keroppi, My Melody, and Badtz-Maru.
3. Unique Music Player Designs - The unique design of the Hello Kitty MP3 player demonstrates a potential market for music players with distinctive shapes and aesthetics.
Industry Implications
1. Consumer Electronics - The Hello Kitty MP3 player showcases the potential for character-themed and unique music players in the consumer electronics industry.
2. Character Licensing - The success of the Hello Kitty MP3 player indicates a market for licensing popular characters in the music player industry.
3. Fashion Accessories - Character-themed MP3 players like the Hello Kitty player can be positioned as fashionable and trendy accessories in the fashion industry.
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