Pink Hello Kitty Notebook Sleeves and Cases
Rose Nazarali — June 6, 2009 — Tech
References: chipchick & dreamkitty
Hello Kitty's pink laptop accessories are fashionable sleeves and cases to give your computer a bit of girly style.
Clad in cute Hello Kitty logos, these carrying cases and sleeves are a great way to add some style to a boring old laptop.
The carrying cases actually come in two parts, a sleeve and a bag, for total protection.
Implications - Brands that have a large presence in pop culture are able to expand into different products. This is done in order to capitalize on their name. Brands such as Hello Kitty have created these lines of commonly used products in an effort to increase their brand's amount of exposure, frequency and reach.
Clad in cute Hello Kitty logos, these carrying cases and sleeves are a great way to add some style to a boring old laptop.
The carrying cases actually come in two parts, a sleeve and a bag, for total protection.
Implications - Brands that have a large presence in pop culture are able to expand into different products. This is done in order to capitalize on their name. Brands such as Hello Kitty have created these lines of commonly used products in an effort to increase their brand's amount of exposure, frequency and reach.
Trend Themes
1. Expansion of Brand Merchandise - Companies are expanding their brand presence by creating merchandise beyond their original product offerings.
2. Incorporating Pop Culture - Brands are incorporating popular characters and icons from pop culture into their products to appeal to a wider audience.
3. Personalization and Style - Consumers are seeking laptop accessories that allow them to personalize their devices and reflect their personal style.
Industry Implications
1. Consumer Electronics - Companies in the consumer electronics industry can explore partnerships with popular characters and brands to create unique and stylish laptop accessories.
2. Fashion and Accessories - Fashion and accessory brands can tap into the growing demand for personalized laptop accessories and collaborate with pop culture icons to create trendy products.
3. Gifts and Novelties - The gifts and novelties industry can offer Hello Kitty laptop accessories as trendy, fun, and giftable items for consumers looking to add a touch of cuteness to their electronics.
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