This Hello Kitty Earthquake Hood is Both Practical and Adorable
Ellen Smith — July 5, 2017 — Lifestyle
References: sanrio & boingboing.net
To protect themselves against Japan's notorious earthquakes, Japanese children keep protective earthquake gear under their desks in case of emergency -- capitalizing on that matter, this Hello Kitty earthquake hood was designed to be as adorable as it is practical.
Accessorizing a potentially life-saving device to make it more appealing to children is a smart move from Sanrio, the company behind the iconic Hello Kitty character. The pink hood features 'Kitty White,' the full name of the anime cat, as well as a grouping of other recognizable and lovable characters.
With its cute and fun look, the hood is sure to make kids feel more confident about bringing protective gear to class, ensuring their emergency preparations won't be hindered by the fear of schoolyard ridicule.
Accessorizing a potentially life-saving device to make it more appealing to children is a smart move from Sanrio, the company behind the iconic Hello Kitty character. The pink hood features 'Kitty White,' the full name of the anime cat, as well as a grouping of other recognizable and lovable characters.
With its cute and fun look, the hood is sure to make kids feel more confident about bringing protective gear to class, ensuring their emergency preparations won't be hindered by the fear of schoolyard ridicule.
Trend Themes
1. Adorable Earthquake Gear - Creating attractive and appealing earthquake gear for children can increase their willingness to use it during emergencies.
2. Character-themed Protective Accessories - Designing protective accessories featuring popular characters can make safety gear more appealing and enjoyable for kids.
3. Incorporating Entertainment Into Emergency Preparedness - Integrating elements of entertainment and fun into emergency preparedness products can help alleviate fear and hesitation among children.
Industry Implications
1. Children's Protective Gear - The development and design of earthquake hoods and other safety accessories specifically tailored for children.
2. Character Merchandising - Opportunities for licensing popular characters to be incorporated into various consumer products, including safety gear and accessories.
3. Emergency Preparedness Education - Creating engaging and entertaining educational materials and products to teach children about emergency preparedness.
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