Helen Ranscombe Takes a Yearbook-Photo Spin on Classic Stories
Marissa Brassfield — February 13, 2010 — Fashion
References: behance.net
These photos by Helen Ranscombe are a clever take on the standard fairytale. She's taken photos of each fairytale's heroine, from Belle to Cinderella, and doodled passages from its respective story atop the picture, yearbook photo-style.
The finished effect is quirky and cute. See more fairytale reinventions by Helen Ranscombe above, and keep clicking for more modern fairytale features from Trend Hunter's archives.
Implications - Fairytales have long been the backbone of many modern movies, and placing classic spins on them only show the importance they still have on popular culture. The use of old classics to make newer versions is a way of integrating the old with the new. Consumers seek these out because they are familiar with the stories but also want something new to keep it interesting. Companies like movie studios and publication houses can hone in on this desire for classics with a twist to draw in consumers.
The finished effect is quirky and cute. See more fairytale reinventions by Helen Ranscombe above, and keep clicking for more modern fairytale features from Trend Hunter's archives.
Implications - Fairytales have long been the backbone of many modern movies, and placing classic spins on them only show the importance they still have on popular culture. The use of old classics to make newer versions is a way of integrating the old with the new. Consumers seek these out because they are familiar with the stories but also want something new to keep it interesting. Companies like movie studios and publication houses can hone in on this desire for classics with a twist to draw in consumers.
Trend Themes
1. Classic Spins - Adding new twists to classic fairytales creates an opportunity to attract consumers who crave familiarity with a fresh perspective.
2. Fairytales in Popular Culture - The continued relevance of fairytales in modern movies and media presents an opportunity for businesses to capitalize on consumers' love for these timeless stories.
3. Integrating Old and New - The fusion of old classic stories with new elements creates a disruptive innovation opportunity to capture audiences who seek familiar narratives with a unique twist.
Industry Implications
1. Movie Studios - Movie studios can leverage the enduring appeal of classic fairytales by producing films and adaptations that offer fresh perspectives and modern spins on beloved stories.
2. Publication Houses - Publication houses can explore publishing new versions of classic fairytales that incorporate modern elements, attracting consumers who enjoy familiar narratives with a contemporary twist.
3. Creative Agencies - Creative agencies can help brands reinvent their products or campaigns by incorporating classic fairytale motifs in a fresh and unexpected way, appealing to consumers' nostalgia and love for timeless stories.
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