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Soup Puree Packages

Clean the Sky - Positive Eco Trends & Breakthroughs

The Heinz Squeeze & Stir is a Unique Alternative to Tin Cans

— July 12, 2011 — Lifestyle
The Heinz Squeeze & Stir is a unique idea to replace the tin cans.

The Heinz Squeeze & Stir packet comes in Cream of Tomato, Cream of Tomato with Basil, Minestrone and Mediterranean Vegetable and are available in the United Kingdom. To replace the can, the packets are filled with a puree that is packaged sans artificial colors or flavors and are low in fat.

The Heinz Squeeze & Stir packages are a unique idea to help be eco-friendly while still serving up the soup that their customers love.

Implications - Consumers want to buy products that produce less environmental waste while still having the quality product they have grown up with consuming as well as love. By offering solutions that minimize environmental impact as well as offering same great qualities, brands that express an eco-friendly ethos are favored in a competitive marketplace.
Trend Themes
1. Eco-friendly Packaging - Disruptive innovation opportunity: Develop sustainable packaging solutions that minimize environmental waste while still maintaining product quality.
2. Convenient Single-serving Packages - Disruptive innovation opportunity: Create easy-to-use single-serving packages that provide consumers with a quick and hassle-free meal option.
3. Health-conscious Food Options - Disruptive innovation opportunity: Offer low-fat, natural, and flavorful food options that cater to health-conscious consumers.
Industry Implications
1. Food Packaging Industry - Disruptive innovation opportunity: Explore new materials and designs for sustainable and eco-friendly food packaging solutions.
2. Convenience Food Industry - Disruptive innovation opportunity: Develop innovative single-serving packaging formats that make meal preparation and consumption more convenient for busy consumers.
3. Health Food Industry - Disruptive innovation opportunity: Create healthy and nutritious food products that promote well-being and fit the lifestyles of health-conscious consumers.
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