The Gourmet and Heineken Quattro C is Pilsner Posh
Brian G Randles — October 21, 2010 — Fashion
References: gourmetinyourface & highsnobiety
The super sneaker stylists at Gourmet have teamed up with Heineken to create the cheers-worthy Quattro C high top sneaker. If the Heineken High Tops are just a small taste of what happens when Italian and Dutch companies join forces, then I say let's start eating spaghetti out of wooden shoes and see how far we can ride this train.
The design of the shoe is a result of inspirational research. The Heineken high tops have a brushed cotton canvas which tell "the story of the wheat and organic materials used to make the beer." Sounds tasty.
The design of the shoe is a result of inspirational research. The Heineken high tops have a brushed cotton canvas which tell "the story of the wheat and organic materials used to make the beer." Sounds tasty.
Trend Themes
1. Custom Collaborations - The partnership between Gourmet and Heineken showcases the trend of custom collaborations, where brands join forces to create unique products.
2. Storytelling Design - The Heineken high tops incorporate storytelling design, using the brushed cotton canvas to visually represent the materials used in making the beer.
3. Luxe Sneaker Culture - The Quattro C high top sneaker represents the growing trend of luxury sneakers, as seen in the collaboration between Gourmet and Heineken.
Industry Implications
1. Fashion - The fashion industry can explore disruptive innovation opportunities by partnering with beverage brands to create unique products that blend fashion and consumer interests, like the Heineken high tops.
2. Beverage - The beverage industry can capitalize on disruptive innovation by collaborating with fashion brands to create limited-edition products that promote their brand story, as demonstrated by the Gourmet and Heineken partnership.
3. Footwear - The footwear industry can tap into disruptive innovation by embracing storytelling design elements, similar to the Heineken high tops, to create sneakers that connect with consumers on a deeper level.
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