Heidiskis
Drew Simmons — December 3, 2008 — Luxury
References: heidiskis & thegearjunkie
As winter descends on ski country, so are the new heroes of skiing: small batch skis like Heidiskis (http://www.heidiskis.com) which cater to alpinists of discriminating tastes.
Heidiskis are handmade in Austria, the same country that produces the world’s best skis (and skiers), year after year.
It’s tough to figure out what’s cooler about Heidiskis: their Himalayan-inspired topsheet (and corresponding 10% of profits going to the American Himalayan Foundation), or the fact that the skis are made with 100% tip-to-tail Swiss White Ash, the ultimate material for flexibility and strength.
“I compare the boutique brands to independent surfboard shapers,” said Kelly Davis, director of research at SnowSports Industries America in McLean, Va. “A lot of people are living their dream, trying to make the best ski possible.”
Limited edition skis are a response to the dominance of mega-brands out there. Instead of making 5 million pairs of skis, these entrepreneurial designers are making just a few hundred. The price is a little higher than usual (around $1,800 per pair), but not much considering the handmade boost in performance and style that you get.
Heidiskis are handmade in Austria, the same country that produces the world’s best skis (and skiers), year after year.
It’s tough to figure out what’s cooler about Heidiskis: their Himalayan-inspired topsheet (and corresponding 10% of profits going to the American Himalayan Foundation), or the fact that the skis are made with 100% tip-to-tail Swiss White Ash, the ultimate material for flexibility and strength.
“I compare the boutique brands to independent surfboard shapers,” said Kelly Davis, director of research at SnowSports Industries America in McLean, Va. “A lot of people are living their dream, trying to make the best ski possible.”
Limited edition skis are a response to the dominance of mega-brands out there. Instead of making 5 million pairs of skis, these entrepreneurial designers are making just a few hundred. The price is a little higher than usual (around $1,800 per pair), but not much considering the handmade boost in performance and style that you get.
Trend Themes
1. Small Batch Skiing - The rise of small batch skis like Heidiskis presents an opportunity for disruptive innovation in the winter sports gear industry.
2. Handmade Luxury - The growing demand for handmade luxury skis, such as Heidiskis, indicates a potential disruptive innovation opportunity in the luxury goods industry.
3. Limited Edition Products - The popularity of limited edition skis highlights a disruptive innovation possibility in the consumer goods industry to cater to niche markets.
Industry Implications
1. Winter Sports Gear - The emergence of small batch and luxury skis like Heidiskis presents a disruptive innovation opportunity in the winter sports gear industry.
2. Luxury Goods - The demand for handmade luxury skis, such as Heidiskis, suggests potential disruptive innovation opportunities in the luxury goods industry.
3. Consumer Goods - The popularity of limited edition skis indicates a disruptive innovation possibility in the consumer goods industry to cater to niche markets.
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