The Heesen 65m Superyacht Features a Terrace on the Sea for Island Living
Amanda Chang — September 30, 2010 — Luxury
References: heesenyachts.nl & bornrich.org
Check out the new Heesen 65m Superyacht, with a 'terrace on the sea' feature ensuring a luxurious experience.
Designed by Omega Architects, the Heesen 65m Superyacht includes enough space for up to 12 guests with six luxurious cabins and their own personal crew of 13. With a duplex beach club, 22-square meter pool platform and fully equipped bar, the Heseen 65m Superyacht will guarantee a great vacationing experience.
Implications - Consumers who can afford to purchase luxury goods look to purchase products that supply their every need and possibly wants. By designing luxury products that contain literally every entertainment product, companies can target these consumers by providing them with a home experience.
Designed by Omega Architects, the Heesen 65m Superyacht includes enough space for up to 12 guests with six luxurious cabins and their own personal crew of 13. With a duplex beach club, 22-square meter pool platform and fully equipped bar, the Heseen 65m Superyacht will guarantee a great vacationing experience.
Implications - Consumers who can afford to purchase luxury goods look to purchase products that supply their every need and possibly wants. By designing luxury products that contain literally every entertainment product, companies can target these consumers by providing them with a home experience.
Trend Themes
1. Customized Luxury - Companies can capitalize on the trend of consumers seeking luxury products that cater to their every need by designing customizable and fully equipped luxury goods.
2. Yacht as Home - The concept of a yacht as a luxury home offers opportunities for disruptive innovation in the design and functionality of yacht interiors to provide a home-like experience at sea.
3. Terrace on the Sea - The 'terrace on the sea' feature of the Heesen 65m Superyacht presents opportunities for the development of innovative outdoor living spaces and designs for future yacht models.
Industry Implications
1. Luxury Goods - The luxury goods industry can benefit from catering to the demand for customizable and all-inclusive luxury products that fulfill consumers' every need and want.
2. Yachting - The yachting industry can explore disruptive innovations in yacht interior design and functionality to offer a home-like experience at sea.
3. Boat Manufacturing - Boat manufacturing companies have an opportunity to innovate and incorporate outdoor living spaces inspired by the 'terrace on the sea' feature to enhance the luxury yacht experience.
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