Fashion Week's Promenade of Stilettos
Going Like Sixty — September 18, 2008 — Fashion
References: nytimes
It's the heels at the end of a long stretch of legs, not the handbag or the dress, that have taken New York by storm.
Bill Cunningham of the New York Times documents the land of extreme heels in a fascinating slideshow and voice-over. He covers style for the New York Times, so if Bill Cunningham says its all about the heels, you'd better be listening.
Implications - With the recent proliferation of street style blogs and street style features in major fashion publications around the world, fashionistas are looking for articles of clothing and accessories that can set them apart from fashion-forward people around the world. Companies that create products that serve a practical purpose in addition to having the swagger of a novelty item stand to benefit from trendsetting fashionistas focused on attention-grabbing originality.
Bill Cunningham of the New York Times documents the land of extreme heels in a fascinating slideshow and voice-over. He covers style for the New York Times, so if Bill Cunningham says its all about the heels, you'd better be listening.
Implications - With the recent proliferation of street style blogs and street style features in major fashion publications around the world, fashionistas are looking for articles of clothing and accessories that can set them apart from fashion-forward people around the world. Companies that create products that serve a practical purpose in addition to having the swagger of a novelty item stand to benefit from trendsetting fashionistas focused on attention-grabbing originality.
Trend Themes
1. Extreme Heels - Opportunity for companies to create attention-grabbing novelty footwear that serves a practical purpose.
2. Street Style Blogs - Chance for fashion-forward brands to create unique clothing and accessories to set individuals apart.
3. Fashion Publications - Opportunity for companies to design products that combine practicality with attention-grabbing originality.
Industry Implications
1. Footwear - Potential for disruptive innovation in creating extreme heels that are both stylish and functional.
2. Fashion Accessories - Opportunity to design unique accessories that appeal to street style bloggers and trendsetters.
3. Apparel - Chance for clothing brands to create fashion-forward garments that can be featured and highlighted on fashion publications and blogs.
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