Club4Climate
Alex Covert — July 7, 2008 — Eco
References: club4climate & springwise
What the heck is an eco nightclub? Picture a business that rewards customers by waiving the cover charge for proving that they walked or rode their bike there. Picture an establishment that requires patrons to sign a pledge to help fight global warming. Picture a dance floor that captures the energy of the movers and shakers above and then uses that energy to supply 60% of all the electricity needed to power the place. Picture all that and you know what an eco nightclub is. This is real place called Club4Climate in London.
Trend Themes
1. Hedonistic Eco Nightclubs - A trend of nightclubs combining eco-friendly practices with luxurious and pleasure-oriented experiences.
2. Rewarding Sustainable Transportation - A trend of businesses incentivizing customers to use sustainable transportation methods by offering discounts or exclusive benefits.
3. Energy-capturing Dance Floors - A trend of using dance floors that convert the kinetic energy generated by dancers into usable electricity.
Industry Implications
1. Hospitality and Entertainment - The hospitality and entertainment industry can explore the concept of hedonistic eco nightclubs to attract environmentally-conscious and luxury-seeking customers.
2. Transportation - The transportation industry can collaborate with businesses to create rewards programs for sustainable transportation, fostering a culture of eco-friendly commuting.
3. Green Energy - The green energy industry can develop and market energy-capturing dance floors as a sustainable and innovative solution for powering various establishments.
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