GilletteLabs Launched a Heated Razor at CES 2019
Laura McQuarrie — January 9, 2019 — Fashion
References: indiegogo & businesswire
While Gillette has introduced razors with cooling properties before, the Procter & Gamle brand is participating in CES 2019 by introducing a Heated Razor.
The Heated Razor by GilletteLabs boasts a warming bar that heats up in less than a second, helping to elevate the familiar experience of shaving with "the pleasure of a hot towel shave." Just a few months ago, GilletteLabs took its innovative shaving idea to Indiegogo to improve upon its concept with crowdsourced consumer feedback.
Although many shaving razors are launched with a focus on added blades and precision, this one sets itself apart with a comfort-focused experience. Like most shaving razors, this one can be paired with replaceable Heated Razor Refill Cartridges.
The Heated Razor by GilletteLabs boasts a warming bar that heats up in less than a second, helping to elevate the familiar experience of shaving with "the pleasure of a hot towel shave." Just a few months ago, GilletteLabs took its innovative shaving idea to Indiegogo to improve upon its concept with crowdsourced consumer feedback.
Although many shaving razors are launched with a focus on added blades and precision, this one sets itself apart with a comfort-focused experience. Like most shaving razors, this one can be paired with replaceable Heated Razor Refill Cartridges.
Trend Themes
1. Heated Shaving Razors - The trend towards heated shaving razors creates disruptive innovation opportunities for other personal care products which can incorporate heating elements into their product lines.
2. Comfort-focused Experience - The trend towards comfort-focused shaving experiences creates disruptive innovation opportunities for other personal care products which prioritize user experience over traditional metrics like blade count.
3. Crowdsourced Innovation - The trend towards using crowdsourced innovation to improve product development creates disruptive innovation opportunities for other industries, including consumer electronics and home appliances.
Industry Implications
1. Personal Care - In the personal care industry, there is room for disruptive innovation by creating products which incorporate a heating element to create a more enjoyable user experience while using their product.
2. Consumer Electronics - Consumer electronics companies can start utilizing crowdsourcing as a way to gather feedback on their products before launching them to the market, in order to improve upon their initial concept with customers' feedback.
3. Home Appliances - Home appliance companies can explore the trend towards incorporating heating elements into their product lines to create more comfortable and enjoyable experiences while using their product.
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