Vaillant's Outdoor Cinema Experience Features Heated Bean Bag Chairs
Katherine Pendrill — January 19, 2017 — Marketing
References: eventbrite & manchestereveningnews
To promote its brand during the cold winter months, Vaillant boiler systems has created an enormous outdoor cinema experience in Manchester, complete with heated bean bag chairs. The event helps to bring a little bit of warmth and comfort to what is often thought of as the coolest and gloomiest time of year.
For what it has dubbed 'Warmth Week 2017,' Vaillant has begun hosting a series of free movie nights in the heart of Manchester Piccadilly Gardens. Starting on Blue Monday and continuing until January 20th, guests will be able to snuggle up for a heart-warming film such as Toy Story, Inside Out or Back To The Future. The main draw for those attending the screenings is Vaillant's record-breaking "world's biggest heated bean bag" chair, which helps to keep families feeling warm and cozy while they watch their favorite film.
The experiential event ultimately helps the boiler systems brand convey its message of helping to create warmth and joy within the home.
For what it has dubbed 'Warmth Week 2017,' Vaillant has begun hosting a series of free movie nights in the heart of Manchester Piccadilly Gardens. Starting on Blue Monday and continuing until January 20th, guests will be able to snuggle up for a heart-warming film such as Toy Story, Inside Out or Back To The Future. The main draw for those attending the screenings is Vaillant's record-breaking "world's biggest heated bean bag" chair, which helps to keep families feeling warm and cozy while they watch their favorite film.
The experiential event ultimately helps the boiler systems brand convey its message of helping to create warmth and joy within the home.
Trend Themes
1. Outdoor Experiential Marketing - This trend highlights the use of outdoor events and experiences to promote brands and engage with consumers in unique ways.
2. Cold Weather Comfort - This trend focuses on creating cozy and comfortable experiences for consumers during the cold winter months.
3. Record-breaking Experiences - This trend involves creating experiences that break records, attracting attention and generating buzz for brands.
Industry Implications
1. Home Appliances - This industry can explore opportunities to create experiential marketing campaigns that highlight the comfort and warmth that their products provide.
2. Entertainment - This industry can capitalize on the trend by partnering with brands to create unique cinematic experiences that enhance audience engagement.
3. Event Planning - This industry can benefit from the trend by incorporating record-breaking elements into their event designs, attracting clients looking for innovative and attention-grabbing experiences.
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