Lush Cosmetics' Heart-Shaped Soap Supports North America's Friendship Fund
Laura McQuarrie — February 23, 2016 — Fashion
References: lush
The 'Hand of Friendship' is a heart-shaped soap from Lush Cosmetics that was developed to support a good cause.
As well as mimicking the shape of a heart, the quirky soap bar resembles a pair of hands that are holding one another. For every soap bar that is sold, Lush Cosmetics is donating all of the proceeds to the Friendship Fund, which helps organizations in providing relief to refugees across North America.
In addition to feeling good about supporting a social good mission, consumers will also appreciate the skin-nourishing ingredients of this cherry clossom-scented soap, such as coconut and almond. Like many other products from Lush, the Hand of Friendship is a vegan personal care product.
As well as mimicking the shape of a heart, the quirky soap bar resembles a pair of hands that are holding one another. For every soap bar that is sold, Lush Cosmetics is donating all of the proceeds to the Friendship Fund, which helps organizations in providing relief to refugees across North America.
In addition to feeling good about supporting a social good mission, consumers will also appreciate the skin-nourishing ingredients of this cherry clossom-scented soap, such as coconut and almond. Like many other products from Lush, the Hand of Friendship is a vegan personal care product.
Trend Themes
1. Social Good Fundraising - Creating products that support a social cause can encourage brand loyalty and attract socially-conscious consumers.
2. Symbolic Soap Shapes - Innovative soap designs that incorporate meaningful symbols or shapes can create a unique and memorable product.
3. Vegan Personal Care - Meeting the growing demand for vegan personal care products can open up a niche market and appeal to eco-conscious consumers.
Industry Implications
1. Cosmetics - Exploring creative soap designs and incorporating philanthropic initiatives can differentiate cosmetics brands in a competitive market.
2. Fundraising - Collaborating with companies to create products that donate proceeds to a charitable cause can enhance fundraising efforts and raise public awareness.
3. Personal Care - Developing vegan personal care products can tap into the expanding market of eco-conscious consumers and align with sustainability goals.
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