Kelly Loves Taps the Western Market with an Identity by Studio Without
References: without.studio & packaginginsights
The Western market for healthy grab-and-go snacks is receiving a tasty addition through the introduction of the Kelly Loves brand. Founded by renowned Korean food entrepreneur, Kelly Choi, the label offers a selection of snack favorites that are often associated with childhood nostalgia in the Far East.
From Crispy Nori Snacks and Roasted Edamame to Chili Rice Crackers and Wasabi Peanuts, Kelly Loves is doused in a subtly whimsical branding identity that makes it quite accessible and eye-catching. The healthy grab-and-go snacks company received a visual and packaging overhaul by London-based creative studio Without who focused on communicating the whimsical, childhood-like vibe that the brand's tasty products instill in Kelly Choi and many of her peers who grew up in the East.
From Crispy Nori Snacks and Roasted Edamame to Chili Rice Crackers and Wasabi Peanuts, Kelly Loves is doused in a subtly whimsical branding identity that makes it quite accessible and eye-catching. The healthy grab-and-go snacks company received a visual and packaging overhaul by London-based creative studio Without who focused on communicating the whimsical, childhood-like vibe that the brand's tasty products instill in Kelly Choi and many of her peers who grew up in the East.
Trend Themes
1. Healthy Grab-and-go Snacks - Disruptive innovation opportunity: Introducing unique and healthy grab-and-go snack options to the Western market.
2. Childhood Nostalgia in Snacks - Disruptive innovation opportunity: Creating snack products that tap into childhood nostalgia and evoke a sense of whimsy and familiarity.
3. Whimsical Branding Identity - Disruptive innovation opportunity: Developing visually attractive and playful branding strategies that make healthy snacks more appealing and accessible.
Industry Implications
1. Food and Beverage - Disruptive innovation opportunity: Offering healthier alternatives and unique flavors in the snack industry, catering to the growing demand for convenient and nutritious on-the-go options.
2. Packaging and Design - Disruptive innovation opportunity: Providing creative and eye-catching packaging solutions for snack brands to make their products stand out on store shelves and attract consumers.
3. Global Food Culture Fusion - Disruptive innovation opportunity: Exploring international snack options and incorporating diverse flavors from different cultures to appeal to a diverse consumer base seeking unique taste experiences.
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