HealthRally Makes Achieving Your Goals Financially Rewarding
Michael Hines — January 30, 2012 — Lifestyle
References: healthrally & springwise
HealthRally is a new San Francisco-based startup that makes achieving your fitness goals financially rewarding. HealthRally lets people share their fitness or health goals with others who in turn pledge their financial and moral support.
Users of HealthRally begin by setting a goal and a deadline. Friends and family members can then donate money and words of encouragement to the user to help them along their way. If the deadline is met in time, the user gets to keep all of the cash pledged to them. Crowdsourced fitness encouragement is becoming more and more popular, as is paying people to stick to their exercise goals. With the rising costs of healthcare, it makes sense to spend a little money now to help people live healthier than spend more later when they fall ill due to their unhealthy choices.
Users of HealthRally begin by setting a goal and a deadline. Friends and family members can then donate money and words of encouragement to the user to help them along their way. If the deadline is met in time, the user gets to keep all of the cash pledged to them. Crowdsourced fitness encouragement is becoming more and more popular, as is paying people to stick to their exercise goals. With the rising costs of healthcare, it makes sense to spend a little money now to help people live healthier than spend more later when they fall ill due to their unhealthy choices.
Trend Themes
1. Crowdsourced Fitness Encouragement - Businesses can create technology platforms or apps that enable people to pledge support and financial incentives
2. Financially Rewarding Health Goals - Businesses can come up with a rewards model that allows people to earn cash or other incentives for meeting their health goals.
3. Social Fitness Goals - Businesses can develop social media-oriented fitness apps that tap into the power of community support to encourage people to stick to and meet their fitness goals.
Industry Implications
1. Healthcare Industry - Hospitals, clinics, and health insurers can offer rewards programs that incentivize people to maintain healthy lifestyles to reduce healthcare costs.
2. Fitness Technology Industry - Technology companies can build advanced fitness tracking devices or software that incorporate social and financial support systems to motivate and reward people for meeting their health goals.
3. Wellness Industry - Wellness-oriented businesses can create apps or services that encourage people to create and achieve health goals in a fun and engaging manner with the support of peers and financial rewards.
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