Jeremy Gutsche — May 2, 2007 — Art & Design
References: qed-design.de
QED design created these innovative Headstand Stools. They look like upside down chess pawns and they are certain to get a reaction. QED describes, "Surprise and cofusion. The stool offers dynamic seating combined with fun and esprit due to an unusual balance point."
Implications - Adding a fantastical element into everyday design is something today's stressed-out consumer can surely appreciate. Thus, companies are incorporating more quirkiness into their products, adding an element of familiarity by also including imagery that is well-known to the consumer. This QED stool is a perfect example, as it displays the whimsical element that consumers crave while still boasting the familiar aesthetic of a chess piece.
Implications - Adding a fantastical element into everyday design is something today's stressed-out consumer can surely appreciate. Thus, companies are incorporating more quirkiness into their products, adding an element of familiarity by also including imagery that is well-known to the consumer. This QED stool is a perfect example, as it displays the whimsical element that consumers crave while still boasting the familiar aesthetic of a chess piece.
Trend Themes
1. Fantastical Design - Incorporating fantastical elements into everyday products adds a sense of whimsy and familiarity that appeals to consumers.
2. Quirky Aesthetics - Companies are adding more quirkiness to their products to attract consumers who appreciate unique and unconventional designs.
3. Familiar Imagery - Including imagery that is well-known to consumers creates a sense of connection and recognition in product designs.
Industry Implications
1. Furniture - The furniture industry has opportunities to introduce fantastical and quirky designs to cater to consumers seeking unique and playful pieces.
2. Home Decor - The home decor industry can embrace familiar imagery and incorporate it into their products to create a sense of familiarity and connection with consumers.
3. Gifts and Souvenirs - The gifts and souvenirs industry can capitalize on quirky aesthetics to offer unique and memorable products that stand out in the market.
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