Skullcandy Shows Music Coursing Through People's Veins in These Print Ads
Cadhla Gray — October 24, 2015 — Marketing
References: skullcandy & adeevee
These Skullcandy headphone ads promote the brand's 'Navigator' on-ear collection, taking the common phrase of, "music coursing through my veins" and applying it literally to its print ad campaign.
The two posters each feature a man made up of an intricate system of veins or arteries, the thin lines twisting and turning up and down their bodies. The men are both musicians, one playing a guitar and the other a saxophone, with the veins and arteries starting from the Skullcandy headphones, travelling through their musical instruments and into their bodies.
The anatomically handwritten slogans on the headphone ads read, "Go Deeper" -- alluding to the headphones' ability to immerse users more deeply into the music, letting it flow through their bodies as deep as their blood streams.
The two posters each feature a man made up of an intricate system of veins or arteries, the thin lines twisting and turning up and down their bodies. The men are both musicians, one playing a guitar and the other a saxophone, with the veins and arteries starting from the Skullcandy headphones, travelling through their musical instruments and into their bodies.
The anatomically handwritten slogans on the headphone ads read, "Go Deeper" -- alluding to the headphones' ability to immerse users more deeply into the music, letting it flow through their bodies as deep as their blood streams.
Trend Themes
1. Anatomically Themed Advertising - Incorporating an anatomical theme into advertising campaigns creates a unique and eye-catching way to promote a product or service.
2. Literal Interpretations of Common Phrases - Taking a common phrase and applying it literally to an advertisement can add an unexpected and memorable twist to the campaign.
3. Emphasizing Product Benefits Through Imagery - Utilizing imagery to showcase how a product benefits the user can be a powerful method of advertising.
Industry Implications
1. Headphone and Audio Equipment Manufacturers - Companies that make headphones or other audio equipment can take inspiration from this ad campaign to create their own unique and visually striking advertisements.
2. Music Industry - Musicians and music-related businesses can use this campaign as an example of how music can be incorporated into a brand's advertising strategy.
3. Marketing and Advertising Agencies - Marketers and ad agencies can use this campaign as a source of inspiration for their own creative endeavors, and encourage clients to consider incorporating unique and unconventional advertising methods into their strategies.
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