The Havaianas x mastermind JAPAN Collection is Traditional
Michael Hemsworth — June 11, 2020 — Fashion
References: havaianas & highsnobiety
The Havaianas x mastermind JAPAN collection is being launched by the popular flip-flop brand as a new range of Japanese-inspired footwear styles that aim to deliver style and comfort. The Tradi Zori style is inspired by the traditional Japanese Zori sandal that fixes its oversized rectangular aesthetic with a cushioned flip flop-inspired footbed. The collection also includes the Top sandal, which takes the mastermind JAPAN branding into consideration with skull and crossbones accents.
The Havaianas x mastermind JAPAN collection will be available in Asia Pacific territories starting on June 10 with worldwide availability set for June 17.
mastermind JAPAN Founder Masaaki Homma spoke on the collaboration saying, "Havaianas is iconic and the most famous flip flop brand in the world, so to collaborate with a flip flop brand, it has to be Havaianas. Zori is a traditional form of footwear in Japan, so we are very honored that they chose us to be the first brand to collaborate with the new Zori model. We love Havaianas’ products and working on the new Zori model was the icing on the cake.”
The Havaianas x mastermind JAPAN collection will be available in Asia Pacific territories starting on June 10 with worldwide availability set for June 17.
mastermind JAPAN Founder Masaaki Homma spoke on the collaboration saying, "Havaianas is iconic and the most famous flip flop brand in the world, so to collaborate with a flip flop brand, it has to be Havaianas. Zori is a traditional form of footwear in Japan, so we are very honored that they chose us to be the first brand to collaborate with the new Zori model. We love Havaianas’ products and working on the new Zori model was the icing on the cake.”
Trend Themes
1. Japanese-inspired Footwear Styles - The Havaianas x mastermind JAPAN Collection introduces traditional Japanese Zori sandal-inspired footwear styles.
2. Comfort and Style Combination - The collection aims to deliver both style and comfort with its cushioned flip flop-inspired footbed.
3. Collaboration Between Fashion Brands - The collaboration between Havaianas and mastermind JAPAN showcases the trend of fashion brands coming together to create innovative footwear collections.
Industry Implications
1. Fashion Retail - The fashion retail industry can explore the opportunity of incorporating traditional Japanese elements into their footwear collections.
2. Footwear Manufacturing - Footwear manufacturing companies can capitalize on the trend of creating comfortable and stylish footwear by incorporating cushioned flip flop-inspired footbeds.
3. Collaborative Branding - The trend of collaborative branding presents opportunities for both the fashion and footwear industries to partner and create unique and disruptive collections.
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