Haus Interior Creates Visual Mood Boards of What Their Candles Scent Resembles
Erin Fox — January 19, 2015 — Art & Design
References: hausinterior & trendland
Photographer Sally Sullivan for Haus Interior has created 'scented' mood boards to capture what you can find in the company's candles. Can't put a finger on what is exactly in your candle? Sally Sullivan captures it perfectly with these Instagram-worthy snaps. Each picture ushers the notion of what is in the candle. From sage to cookie dough, one can visually capture the scented aspect to their new piece.
Each board also targets scents for a wide range of different people. If you're shopping for your vegan, sage-obsessed best friend or your mahogany-loving, lawyer boyfriend, there is a candle for everyone. These mood boards from Haus Interior are meant to help aid your online shopping to the best of your ability.
Each board also targets scents for a wide range of different people. If you're shopping for your vegan, sage-obsessed best friend or your mahogany-loving, lawyer boyfriend, there is a candle for everyone. These mood boards from Haus Interior are meant to help aid your online shopping to the best of your ability.
Trend Themes
1. Scented Mood Boards - Capturing scents in visual mood boards to aid online shopping.
2. Personalized Fragrances - Creating customized fragrances to cater to specific customer scent preferences.
3. Multi-sensory Marketing - Incorporating the sense of smell in marketing strategies to enhance customer experience.
Industry Implications
1. Home Decor - Integrating scented mood boards into the marketing strategy of home decor brands to enhance the customer shopping experience.
2. Beauty and Personal Care - Providing personalized fragrances in the beauty and personal care industry to cater to individual scent preferences.
3. Advertising and Marketing - Utilizing multi-sensory marketing techniques, including the sense of smell, to enhance the efficacy of advertising campaigns.
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