FRONTEER's Collection Features Primary Colors and Child-Like Cuts
Riley von Niessen — October 11, 2016 — Fashion
References: fronteer.us & hypebeast
FRONTEER, a relatively new label that was started by Jon Tang, released a collection of hat-paired sneakers that allow consumers to flawlessly pair their accessories with their footwear.
All of the designs make use of primary colors in simplistic patterns -- with each of the shades given its own block of material. The sneakers, which are available in two variations, come in blue, purple and red, while the other comes in blue, red and yellow -- with the blue used on the latter being much darker.
In terms of colorway and pattern alike, the hats correspond. Considering that hat-paired sneakers aren't often promoted as such, it's likely that FRONTEER's effort in doing so will show higher sales given that consumers will be more inclined to buy both.
All of the designs make use of primary colors in simplistic patterns -- with each of the shades given its own block of material. The sneakers, which are available in two variations, come in blue, purple and red, while the other comes in blue, red and yellow -- with the blue used on the latter being much darker.
In terms of colorway and pattern alike, the hats correspond. Considering that hat-paired sneakers aren't often promoted as such, it's likely that FRONTEER's effort in doing so will show higher sales given that consumers will be more inclined to buy both.
Trend Themes
1. Hat-paired Footwear - Opportunity to create more accessory-coordinated collections that complement various fashion styles.
2. Primary Color Patterns - Opportunity to use vivid and bold color schemes to create fashionable and eye-catching footwear and accessories.
3. Simplistic Design - Opportunity to create minimalistic designs for various fashion items that resonate with consumers of various tastes.
Industry Implications
1. Fashion - This trend has the potential to shake up the fashion industry by offering more accessory-coordinated collections that appeal to the fashion-oriented audience.
2. Footwear - This trend can revolutionize the footwear industry by creating more unique and stylish designs that resonate with consumers looking for trendy footwear options.
3. Accessories - This trend can disrupt the accessories industry by offering more complementary and coordinated accessory collections that appeal to a wide range of tastes and fashion styles.
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