The 'Hate Tweets To Frank Ocean' Website Sends Condemning Tweets
Vivian Lau — July 12, 2012 — Pop Culture
References: hatetweetstofrankocean & fastcodesign
The 'Hate Tweets to Frank Ocean' website is a project launched by 5 Swedes, with the leaders being Martin Löfqvist and Jacob Åström to retaliate against homophobic hate.
This week, Frank Ocean exploded on the social scene. He came out in a beautifully written Tumblr post and released his album, Channel Orange. Unfortunately, for his openness he is receiving despicable amounts of hate on Twitter. This Frank-supporting website was built in just a day, hoping to harness the same social media tool to fight fire with fire. Showing hate-filled tweets from 10 odd Twitter users, anybody can use the website platform to tweet back "It's not who you love – it's *that* you love that truly matters." The result is that these disrespectful people receive a spammed feed of tweets, condemning their words.
Frank is no doubt in a state of pandemonium right now -- with an accelerated mainstream debut, he does not need such negative input from onlookers and could use the words of kindness from 'Hate Tweets to Frank Ocean.'
This week, Frank Ocean exploded on the social scene. He came out in a beautifully written Tumblr post and released his album, Channel Orange. Unfortunately, for his openness he is receiving despicable amounts of hate on Twitter. This Frank-supporting website was built in just a day, hoping to harness the same social media tool to fight fire with fire. Showing hate-filled tweets from 10 odd Twitter users, anybody can use the website platform to tweet back "It's not who you love – it's *that* you love that truly matters." The result is that these disrespectful people receive a spammed feed of tweets, condemning their words.
Frank is no doubt in a state of pandemonium right now -- with an accelerated mainstream debut, he does not need such negative input from onlookers and could use the words of kindness from 'Hate Tweets to Frank Ocean.'
Trend Themes
1. Online Retaliation - The trend of online platforms being created to retaliate against hate speech and negativity on social media presents opportunities for disruptive innovation in the field of online community management and user moderation.
2. Using Social Media for Activism - The trend of using social media platforms as a tool for activism, such as the 'Hate Tweets to Frank Ocean' website, opens up possibilities for disruptive innovation in the field of online social activism and advocacy.
3. Promoting Love and Kindness Online - The trend of promoting love and kindness online as a response to hate speech and negativity provides opportunities for disruptive innovation in the field of online positivity campaigns and digital empathy platforms.
Industry Implications
1. Online Community Management - The online community management industry has an opportunity to innovate and create new tools and strategies for effectively addressing and combating hate speech on social media platforms.
2. Social Activism - The field of social activism can utilize and develop innovative approaches to leverage social media as a powerful tool for raising awareness and advocating for causes, as seen with the 'Hate Tweets to Frank Ocean' website.
3. Digital Empathy - The emergence of digital empathy platforms and campaigns aimed at promoting love and kindness online presents a disruptive innovation opportunity for the digital empathy industry.
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